The Luxembourg Event Association (LEA) launches a national campaign to put the events industry on the strategic map for businesses and government alike.
The Luxembourg Event Association (LEA) held a high-level round table on 13 May 2026 with Minister of Economy Lex Delles to launch a national campaign positioning the events sector as a strategic business tool — and to push for regulatory reform.
The numbers make a strong case. In 2024, Luxembourg hosted around 9,150 professional events — up 10% year-on-year — drawing 935,000 participants and generating roughly 650,000 overnight stays. International visitors spent an average of €780 per stay, underlining the sector’s direct economic weight.
“Promoting this sector also means promoting Luxembourg’s skills, services and expertise.”
Lex Delles, Minister of Economy, SME, Energy and Tourism
“Events are not just an opportunity to meet. They are a powerful communication tool, capable of building connections, conveying messages and strengthening a brand,” said Charles Schroeder, LEA President.
Minister Delles echoed the point: “Promoting this sector also means promoting Luxembourg’s skills, services and expertise.”
Beyond the campaign, the round table surfaced pressing operational concerns — flexible working hours, administrative simplification, and short-term staffing frameworks — reflecting the sector’s seasonal, weekend-heavy reality. The LEA is calling for a pragmatic dialogue with authorities to address these constraints while maintaining worker protections.
The campaign will roll out across video, digital and print, giving a platform to local providers across the full events value chain.
