10 Luxembourg SportsTech Startups To Watch In 2022

The sports tech and wellness sector brings together some young and well established companies (Photo © Shutterstock)

Many startups were created in Grand Duchy of Luxembourg in the past years in the sports and well-being industry. Discover 10 Luxembourg sports tech startups to watch for this year.


11F is a media startup group specialized in sports, esports, and gaming. The group is the host of LGX, Luxembourg’s biggest gaming convention, and the Post Esports Masters, the leading esports league in the Grand Duchy. 11F employs 10 people across three companies: 11F Sports, 11F Movie and 11F Gaming.

Find out more → 11f.lu

All Square Golf

Allsquare is the world’s leading marketplace and social network for golfers. The platform allows golfers to discover more than 33,000 golf courses in 180 countries. Thousands of users share their experience on golf courses using the Allsquare app, the ‘Facebook and Trip Advisor’ of golf. Golf courses can also interact with their members and visitors and promote events on the platform. Founded by former national golf Champion Patrick Rahme, the company has offices in Belval and San Francisco.

Find out more → allsquaregolf.com

Beyond Nutrition

Beyond Nutrition is a Luxembourg-based startup producing innovative and high-quality sports and nutrition supplements. The startup was founded in 2017 by Yves Schmit out of passion for healthy lifestyle and sports. The three pillars of Beyond Nutrition are the use of natural materials, constant innovation and transparency towards customer. All its products are certified vegan.

Find out more → beyond-nutrition.com


Clubee is an all-round online automated management platform for sports organizations. The Clubee software relies on automation and entry-level artificial intelligence, allowing sports organization to run autonomously in terms of marketing, communication, finance, and management. Clubee serves over 3000 sports organizations throughout Europe. The company recently ‘graduated’ from Technoport Incubator and has offices in Foetz and Berlin.

Find out more → clubee.com


MoodMe is a startup that provides insights and experiences for the emotion economy with face AI & AR. For example, the startup developed AR face painting masks for the 2019 FIFA Women’s World. MoodMe’s customers include major sports brands such as AS Roma but also prestigious non-sports organizations such as Gucci or Nissan. The company was started in 2011 in Luxembourg Technoport and later joined Plug & Play international incubation in Sunnyvale, Silicon Valley.

Find out more → mood-me.com

No Big Deal

No Big Deal is a Mobile Engagement Marketing tool in which businesses incentivise users to perform wellbeing challenges like walking a certain number of steps for exclusive rewards from brands. In doing so, businesses can engage their customers while supporting community health. Launched in 2020, the app is already used by 35,000 people in Belgium and Luxembourg.

Find out more → nobigdeal.io


Ourbike is a peer-to-peer online platform that connects bikes that are not currently used with local people and tourists. The platform uses machine learning technology to predict the optimal price for a bike or the most used type in a given region. The company launched in 2021 also plans partnerships with Luxembourg SMEs such as local bike stores and bike rental companies.

Find out more → ourbike.lu

Ride More Protection

Ride More Protection was started in 2019 by Jolanta Czuba. Based in Luxembourg and selling across Europe, the startup is owned and run by BMX, MTB and scooter riders. Their aim is to make extreme sports more women- and kids-friendly. Their selection of high-quality gear and accessories is available on their website and on Amazon and Zalando.

Find out more → ridemoreprotection.com


Tokenchampions is an investment fund that allows individuals to invest in the image rights of young promising players for as little as €100 through asset tokenization. The fund is partnering with tokenization platform provider Tokeny Solutions to digitize its assets on the blockchain, allowing for smaller investment and automated compliance. Structured in Luxembourg, Tokenchampions uses tokenization to make football investment more accessible and liquid for a wider range of investors.

Find out more → tokenchampions.com


Zports.com is an online recruitment and career management platform for players, coaches, scouts, team representatives and agents in the team sports market. Teams can select top candidates based on their performance record. Athletes have a profile with their statistics and can apply to openings. The company, started in 2013 by former basketball player Iris Hoffelt, is incubated at the Technoport.

Find out more → zports.com

Bonus ‘scale-up’


IEE is an innovative electronic sensors company started back in 1989 in Echternach. The company started by pioneering many sensor innovations in the automotive industry, before expanding to health and sports tech. IEE’s sensors power Walljam, an interactive wall powered with intelligent target sensors and LED lights what target to hit with a ball. The sensors also help GeBioM to optimize its bike saddle fitting. IEE’s activities span over 9 countries, involving more than 4000 employees.

Find out more → iee-sensing.com

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