All Square® and Troon® Agree To Strategic Partnership As New Social Network For Golfers Targets International Growth

  • World’s largest golf management company backs global platform for golfers
  • All Square announces beta launch of iPhone app at PGA Merchandise Show
  • All Square selected for Silicon Valley ‘Plug and Play Tech Center’ and KPMG
    K-Start Program

(Palo Alto, CA – January 22, 2014) All Square®, the new social network designed exclusively for golfers, has agreed to a strategic partnership with Troon®, the world’s largest golf management company, to help develop its global platform and connect golfers in international markets.

The tech startup, which is announcing the beta launch of its new iPhone app at the PGA Merchandise Show in Orlando, Florida, this week (January 22-24, 2014), has also been selected by global professional services firm KPMG to join its K-Start program for new businesses.

The announcement follows All Square’s invitation to showcase its product at Silicon Valley’s ‘Plug and Play Tech Center’ during January, an exclusive business accelerator program that has previously supported and invested in companies such as Google, PayPal and Dropbox.

Troon, which manages more than 200 courses in 27 countries around the world, will work closely with All Square, initially in the Europe, Middle East and Africa (EMEA) region, promoting the social network to its customers.

Patrick Rahme, Co-Founder and CEO of All Square said, “All Square connects the power of people’s love for golf on one free, accessible and engaging social media platform designed exclusively for golfers.

“All Square is a worldwide platform and Troon is the world’s largest golf management company; and because we are both targeting discerning golfers who appreciate world-class golf courses, there is a natural fit. Troon is focused on delivering memorable experiences at upscale clubs and resorts, while All Square enables golfers to share and compare those experiences with friends globally.”

All Square was founded by Patrick Rahme and business partner Arthur de Rivoire after they met at the HEC University of Lausanne, Switzerland, while studying economics and business administration. Rahme, who also studied at the London School of Economics, and de Rivoire are both elite amateur golfers and regularly represent the national teams of Luxembourg and Switzerland respectively.

All Square was showcased throughout January at the ‘Plug and Play Tech Center’ in Silicon Valley, California, ahead of the iPhone app launch at the PGA Merchandise Show in Orlando.  The business accelerator program specializes in growing tech startups and only select international ventures are invited to join.

Global professionals services firm KPMG has also selected All Square to join its K-Start program, which helps entrepreneurs launch new projects in priority sectors, including technologies, media and telecommunications. All Square will benefit from expertise in the fields of finance, tax, project management and IT.

Bruce Glasco, Troon Senior Vice President & Managing Director, International Operations, said, “Troon is committed to creating extraordinary guest and member experiences, underpinned by superior service and the finest amenities. Naturally, we are happy for our customers to share those experiences with their friends and wider social networks, and All Square offers an ideal global platform for this.

“From the outset, we have been impressed with Patrick and Arthur’s professional approach and Troon will be lending its expertise, experience and international reach to help develop All Square into what we hope will become the pre-eminent social network for golfers.”

Golfers using All Square can enter every round and course they’ve played on an interactive global map. More than 20,000 courses are listed on with more being added daily.

The new iPhone app, which is free to download from the App Store, allows golfers to connect with friends, post comments and upload course photos and videos to a personal timeline. They can also ask friends to ‘Rate my Swing’ by uploading videos from their phone and receive instant notifications and comments.

The launch of the app will be supported by advertising on Facebook, Twitter and other social media channels.

For more information, visit: To download the app, visit the App Store.

To contact Patrick Rahme during the PGA Merchandise Show, Orlando, January 22-24, e-mail: [email protected]



(PGA Merchandise Show 2014)
John McKenzie, Director, Landmark Media International
E-mail: [email protected]
Cell: +44 7595 906196

Gary Firkins, Director, Landmark Media International
E-mail: [email protected]
Cell: +44 7961 481908
Office: +44 1780 752790

Patrick Rahme, Co-Founder & CEO, All Square
E-mail: [email protected]
Cell: +1 (415) 513-6386

All Square connects the power of people’s love for golf on one completely free, accessible and engaging social media platform designed exclusively for golfers.
With more than 500 courses fully registered, 20,000 listed and more being added daily, creating your own stories takes on a true international meaning no matter where you are. All Square gives golfers the power to share and make the golf world more open and connected. Our team aims to build strong relationships with some of the leading golf partners to provide members with unique access, expert knowledge and exclusive deals on the world’s greatest golf trips.

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues. The company oversees operations at Troon Golf (daily-fee & resort) and Troon Privé (private) properties located in 32 states and 27 countries. Additionally, 48 Troon facilities enjoy a Top 100 ranking by national or international publications. Troon properties include The Grove, London, England; Classic Club, palm Desert, Calif.; and Mazagan Beach & Golf Resort, El Jadida, Morocco. For more information visit

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