Created in Luxembourg, All Square is the first social platform for golfers around the world. It has just launched the commercialization of its product internationally. Its next challenge is to conquer the U.S. market.
“Golfers make up one of the largest sports communities in the world. It has been an interesting experience developing a social platform that allows golfers to communicate and share their golfing experiences, both on and off the greens,” explained All Square co-founder Patrick Rahme. The platform allows users to discover more than 33,000 golf courses and is one of the largest sports databases in the world today. The vision of the two founders is to create an online “marketplace” for all golfers around the world.
Since the startup was born in the Grand Duchy of Luxembourg, a small country with less than 4,000 golfers and only 6 golf courses, All Square had to quickly turn to a wider community and internationalize the development of its business. Today, the startup, which intends to target all stakeholders in the golf industry, has developed a presence in Switzerland, the United Kingdom, France, Portugal and Spain. “After months of creating the best product we could by leveraging IT resources, we launched our business in October 2015. Regarding the future, we believe that our greatest challenge will be to build a team in the U.S. in order to develop our business with over 28 million U.S. golfers,” said Mr. Rahme.
All Square shared with us that the Luxembourg startup ecosystem greatly supported their development: “We received valuable support in Luxembourg, both from the public and private sectors,” said the co-founder. “Luxinnovation, the National Agency for Innovation and Research, and Technoport, the national business incubator, have all supported us from the beginning and their contributions have been crucial to our development and success. We have also benefited from the support program, “Business Mentoring,” offered by the Chamber of Commerce. On the private sector side, we have been supported by law firm Arendt & Medernach and audit, tax and advisory services company KPMG. Beyond the passion they shared for our project, these two firms were able to give us the necessary credibility we needed.”
Since its inception, All Square has successfully completed three rounds of fundraising. This has allowed the startup to have sufficient financial resources to envisage its expansion across Europe and into the U.S. “We have been able to grow the team from two co-founders to a team of ten people in less than nine months, which has helped us to move forward and execute our plan,” said Patrick Rahme. In fact, the startup officially started marketing its product at the European level from October.
All Square’s short-term ambitions are to grow sales and use its resources to develop its European and American markets. In the long run, the startup plans to become the number one social platform for golfers worldwide.