Aramark Launches A Digital Catering App

The meal delivery app of the company allows Luxembourgish employers to activate a delivery point on their premises.

Aramark, the corporate catering company, is launching My Aramark, an app for ordering and delivering fresh meals during lunchtime, available via the Apple Store and Google Play Store.

Similar to traditional web-based meal ordering platforms, a true digital corporate restaurant, the product offering is aimed at companies and employers based in the Grand-Duchy.

“We mainly target companies that want to offer their staff a digital catering solution, especially because they don’t have a company restaurant or an alternative solution,” explains Didier Bernard, Aramark’s Luxembourg Operations Director. “Aramark does not use any intermediaries and takes care of the deliveries itself, free of charge.

The app, which is intended to be intuitive, details and describes the different dishes offered, with photos, nutritional information and customer comments.

Digital restaurant on the horizon

“Working in cold link and mastering the risks related to hygiene, cold chain and food transportation, the catering company can thus deliver fresh products rich in vitamins and minerals, throughout the country, even in remote areas,” Bernard continues.

Aramark is currently exploring new features, such as a loyalty program that give access to points that can be converted into free food or discounts.

The group also plans to create a digital company restaurant for small and medium-sized companies that cannot afford a physical restaurant. The employer will be able to participate in the final price of the meals, contributing up to 10% to the meal prices, with the discount automatically recorded when the employee pays for the meal.

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