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Strategic Design: The Metamorphosis of a Designerly Approach to Business
January 17 @ 19 h 00 min - 21 h 00 min€5
Welcome in 2019!
We would like to invite you for our first special meet up this year! We will host great guest Ingo Karpen, Professor of Business and Design at RMIT University (Australia) and a Visiting Professor at Copenhagen Business School (Denmark). As a researcher, educator and practitioner, Ingo combines expertise across disciplines and focuses on the nexus of strategy and design. His award-winning research has been published in leading academic journals and he has been recognised internationally for his innovative teaching. Ingo is also the co-editor of the book titled Strategic Design: Eight Essential Practices Every Strategic Designer Must Master. As a practitioner, Ingo consults with businesses and government institutions to build strategic design capacity for better human experiences.
This time we will discuss about Strategic Design.This meetup represents an opportunity to learn more about Strategic Design, combining designerly principles and practices with strategy making for positive system impact. While clarifying differences and complementarities to service design and design thinking, the role of strategic design in shaping not only product/service systems but also of market or institutional systems will be discussed.
18:45- Doors Open
19:00- Welcome by Magdalena Jakubowska Art Square Lab
19:15 Ingo Karpen, PhD, Professor of Business and Design at RMIT University (Australia)
20:15 Discusion and networking