The Cactus family supermarket business has launched its new project to help entrepreneurs in the food sector; this project is aimed at all entrepreneurs, young or experienced, who want to launch their innovative product on the Luxembourg market.
Cactus has launched this new project to support start-ups in the food sector. Since its inception, Cactus has supported local producers and farmers and acts as a showcase for the region under the slogan “Aus der Regioun fir Regioun”, thus offering the best from the local “terroirs”. Today, Cactus is still as committed as ever to supporting food sector entrepreneurs to launch their innovative product on the Luxembourg market.
Cactus will provide complete support throughout the product launch process – contact, definition of customer needs and mutual expectations, packaging completion, definition of a communication strategy, sales evaluation… Thanks to its experience in the retail sector, marketing communication and food production, Cactus has the expertise to give young entrepreneurs a boost and consolidate its image as a “showcase for the region”.
“To today’s entrepreneurs to support the entrepreneurs of tomorrow! Innovation has been a tradition in the Cactus family business for over 50 years. To be a pioneer in new sectors, to be a partner of local entrepreneurs, to be active within the ‘Jonk Entrepreuneuren’ association, whose main mission is to boost the entrepreneurial spirit in Luxembourg education, and promote ‘Aus der Regioun, fir of Regioun’ are part of the DNA of the Cactus brand. Being the showcase of the best in the region and acting as a coach of high quality local culinary innovations is one of our ambitions” explained Marc Hoffmann, Marketing Director at Cactus.