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CarStudio Speeds Things Up At The Pump With CarPay-Diem

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Mobivia, open innovation expert and European leader in multi-brand vehicle maintenance, now working alongside and shareholder of the startup CarPay-Diem.
(Photo by Jonathan Petersson on Unsplash)

Three times a month. That’s the average frequency which a driver in Europe fills up his vehicle.

A grind for many, synonymous with a waste of time for drivers and a waste of money for fleet managers. With all motorists in mind, CarStudio today tackles this chore of everyday life. To save them from wasting precious time at the service station, its team have identified CarPay-Diem, an embedded payment solution developed by a Luxembourg company.

In May of last year, the startup created in 2016, launched a second financing round with its existing shareholders together with new investors in a bid to accelerate CarPay-Diem’s deployment in market.

CarPay-Diem transforms customer experience at the service station

CarPay-Diem can be used at over 85,000 service stations, allowing the user to activate any fuel pump and manage payment without having to take out a payment card.

CarPay-Diem can be directly added to an existing mobile application, and when the user’s vehicle is located via GPS at a service station, their smartphone or car display automatically switches on the app in which CarPay-Diem is integrated. The driver only has to indicate the number of the pump next to which he has stopped to refuel.

Once the nozzle has been put back, payment is made automatically via the application, and the customer immediately receives a receipt.

“The system is simple and requires no infrastructure. It’s a building block that’s set to become part of the connected ecosystem of Mobivia brands.”

While Mobivia’s core business brands (Norauto, Midas and Carter-Cash) only see their customers on average once every ten months for vehicle maintenance, introducing this new, additional service represents an excellent opportunity for staying in contact.

“The system is simple and requires no infrastructure. It’s a building block that’s set to become part of the connected ecosystem of Mobivia brands. CarPay-Diem is currently deployed in Europe and has set its sights on rapidly becoming a global player. We will be there to help it grow”, enthuses Marie-Cécile Rochet, CEO of CarStudio.

We are very pleased to welcome CarStudio as an investment partner”, declares Frédéric Stiernon, CEO and founder of CarPay-Diem. “Outside the financial considerations, we’ll be able to benefit from the experience of CarStudio and the Mobivia brands, Norauto, Midas, Auto5 and Carter-Cash, in the field of mobility and new ways of using the car. Making the CarPay-Diem service available to the group’s customers is a very exciting perspective”, he concludes.

Read more: Fueling the Future with CarPay-Diem: Connecting Drivers & Gas Stations

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