CES To Go Virtual For Its 2021 Edition

The Las Vegas global exhibition of new technologies and innovation will be 100% digital this year and will last from January 11 to 14. Ten startups, along with Luxfactory will be a part of the Luxembourg delegation.

Photo: On the CES 2021 anchor desk set with iJustine and Rich DeMuro / Credit © CES

The Consumer Electronics Show (CES), a global exhibition of new technologies and innovation, will take place from January 11 to January 14 this year, in a digital mode.

Owned and produced by the Consumer Technology Association (CTA), CES features every aspect of the tech sector, including family and lifestyle, fintech, IoT/sensors, robotics, cloud computing/data, and cybersecurity.

For the fourth year in a row, Luxfactory will lead the Luxembourg delegation, together with one corporate and 10 other startups.

“This year, the emphasis will be on the attractiveness of the Grand Duchy in terms of innovation,” says Elodie Trojanowski, CEO and co-founding partner of Luxfactory. “The 10 startups will have direct access to the contacts of 170,000 decision-makers, investors, and potential customers. Two other stands are reserved for Luxfactory and the promotion of the Luxembourg ecosystem”.

Who Are The Startups?

3D Création, a FashionTech brand which uses 3D technologies and digital fabrication to create garment designs. Its founder, Stephanie Santos, uses a 3D printing pen to create her designs, a technology she explored during her Fashion Design studies in France.

Emailtree.ai specializes in automated management and solving of text message requests, including email, SMS, scan, chat, Facebook, and speech–to-text.

Hexaforensics, a provider of digital investigation software and investigative services which aims to help cybersecurity professionals become self-reliant and more efficient. On January 11, 2021, Hexaforensics will launch “Hexamine”, its latest app dedicated to fast and thorough investigations in the event of attacks.

MySardines is active in quality sardine investment. In September 2020, it launched its 7th initial coin offering via the Ethereum blockchain. SardineCoins, the tokens issued by the Luxembourg startup are backed by tins of vintage sardines. The ICO is due to end on July 15, 2021.

Niaouli, an expert in corporate reputation and employer brand specializes in analyzing the image of companies among their employees and potential candidates. Its software–as-a-service solution helps companies to evaluate their image, attractiveness, and loyalty. It also measures the impact of possible corrective actions carried out by HR to improve an organization’s reputation.

Moovee specializes in shared vehicle solutions. It recently announced “an external growth operation” in the Belgian market with the acquisition of Zen Car Belgium, the historic mobility management application.

PolaarEnergy specializes in intelligent data analysis and helps companies to understand, control, and optimize their water and electricity consumption. Its solution tracks data on energy consumption and shows these via a web dashboard or text message.

RoomMate is an accommodation-as-a-service platform, which digitizes rental management processes for medium-to-long-term landlords, property managers, and real estate professionals. The startup recently completed a seed round, with the aim to structure its team and to expand in its key markets.

Telecom Luxembourg International is a global private provider of connectivity solutions for the Internet and managed networks, SD-WAN, and cloud and data centres. The company solutions are based on cloud computing for telecommunications.

Digitsole has developed a technology that connects soles and scans feet in movement, in real-time. The application is dedicated to individuals; healthcare professionals;patients suffering from neurological, orthopaedic, age, or sports-related locomotive disorders; and companies.

Jooxter, a French startup, has developed a web and mobile application which helps hybrid workers to organize their work. It is also fully integrated with both, Microsoft and Google collaborative suites.

The Francophone Village

Luxfactory will be the official partner of the Francophone Village this year, just like it has been in the years past. The organization is held in parallel with the CES. The official organizer of the Village Luxembourg will provide his video studio to startups of the Greater Region so that they can digitally pitch before decision-makers, investors, and potential clients from 11 French-speaking countries and 35 territories.

The jury will include among others Pierre Fitzgibbon (Quebec’s Minister of Economy and Innovation), Willy Borsus (Wallonia’s Minister of Economy) and Emmanuel Jean (Director Digital and Innovation at ENEDIS). Although representatives from the Luxembourg government have not announced their intention to participate in the show.

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