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Confessions Of An Entrepreneur: The Why

Well with all the superhero movies coming in several parts I thought I would do the same thing; after all I am my own superhero, right? So here is “The Why” Part II… My previous post explained why I decided to launch my own business but not why that specific business which is mobile apps: consulting, UX/UI, development & lifecycle management. So why that?
(Photo by Carl Heyerdahl on Unsplash)

First off let’s clear something: I am not a technical guy at all; I don’t code. Sure I can build some pretty neat spreadsheets (without the macros) so I am vaguely familiar with the concept but that’s it. What I love however is to conceive something from scratch to “live” from every perspective possible: business, UX, UI, marketing, I can even delve on the technical side based on logic and my experience. I am not saying I am an expert on all these things but I am pretty good at laying the groundwork and set a direction for experts to take on from there.

However, you can’t launch a new company with a new product every couple of months (in any case I don’t have the resources/skills to do that yet). Other than that, you need to work in the corporate world to be able to do that and I think I established that I don’t want to do that either in my previous post. But why mobile apps? They give you the chance to conceive something new for every project: even though the apps have been around for about 10 years now, most people and organizations don’t know how to leverage mobile for their needs. They may need apps to improve processes or sales or might have a great new product idea but don’t know how to realize it: that’s where I come in.

My briefs go from “We need an innovative app for our bank” (pretty vague huh?) to “we need an app which will do this and that”. To be honest, briefs that go beyond that and involve my company just doing the development of a very specific project are not very appealing to me since it would just include the annoying part of this job: project management. PM is mostly police work between the client and the development team: you police the dev team so that they respect deadlines and scope within projected budgets and police the customer to avoid scope creep.

The interesting part is product management; where you think with the client to shape the product. Thinking over every single flow and interaction of the end user to create the best UX possible has something exhilarating about it. My years in marketing departments and my natural curiosity also make me a great devil’s advocate from a business perspective which is a huge advantage for customers since it enables me to ask the right questions to prioritize their features.

So that’s basically it: I am in this specific business line because it enables me to be a part of something new all the time and to build things that improve people’s lives with technology. To give a more holistic view: I hope this job will enable me to do something I love to do (building new things), while making money and being able to do what I think is “right” both professionally and socially. I think I will have some posts in the future about difficulties regarding that last affirmation but the hell with it, I will do my best, and without difficulties you can’t enjoy anything, right?


Confessions of an entrepreneur is a series of articles that reflect the observations, feelings and thoughts of an entrepreneur in his late thirties trying to launch his business. We felt that what he says could find an echo among our readers. You can follow Roy on Twitter @RoysConfessions

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