Editus: Data At The Service Of Marketing

Post Group subsidiary Editus is organising a webinar on 9 June dedicated to the optimisation of marketing and sales strategy.

Editus and POST will co-host a webinar on Thursday 9 June, from 11am to 12pm, dedicated to the optimisation of marketing and sales strategy.

The online presentation will take place on the occasion of the second edition of Thursday Forum 2022, a B2B webinar series launched by POST Telecom. 

Editus specialises in market research and geomarketing solutions. The two entities collaborate to provide a geomarketing solution: Editus Insight

The application pairs information from a geographical sector with the behavioral and socio-demographic information of prospects and customers.

Based on the POST Data Intelligence platform, the data collected via intelligent sensors is prepared, combined and analysed, to be made available in Editus Insight. Customers then access the analysed data for their geostrategic decisions.

“Luxembourg companies and institutions will now be able to take advantage of reliable and relevant market research thanks to a geomarketing solution that is unique in Luxembourg and that relies on mobility data crossed with the POI (Point of Interest) of our database,” says Editus.

Aimed at marketing managers, CFOs, CEOs, retailers, real estate, tourism or mobility professionals, event organiSers or service providers, the webinar will offer a demonstration of Editus Insight, as well as the following benefits

  • Discover the profiles and behaviors of visitors in a geographical area
  • Identify the main population flows
  • Detect visitor travel patterns and motives
  • Analyze the evolution of the area covered to determine your future business opportunities

The online presentation will be moderated by Nicolas Vivarelli, Head of Data Intelligence at POST, Luc Halbardier, Business Development Manager at POST Telecom, and Rémi Valentin, Innovative solutions Director at Editus.

Practical information: 

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