EmailTree In Talks With First VC Backer

Casius Morea, founder & CEO of EmailTree (Photo © Kaori Anne Jolliffe / Silicon Luxembourg)

Luxembourg automated email workflow tool EmailTree expects to close a €2.7m fundraising deal in the first quarter of 2023.

The funds will be a second tranche of a Seed round that will power the startup through its scaling stage while working with a first VC backer.

“The target now is to really welcome our first VC. So far, we had many business angels which were very active and invested large amounts,” EmailTree CEO Casius Morea told Silicon Luxembourg, adding: “The idea of having a VC on our side is to bring a more structured way of working ahead of our Series A funding round, which is scheduled for the end of 2023.

EmailTree, which was founded in 2018, has developed an AI email response platform allowing email or text requests (be they orders or invoice issuing, for instance) to be automatically executed.

Thanks to ongoing R&D and market expansion, the firm is experiencing a period of “bloom and boom”, according to Morea, who closed the first step of the firm’s Seed round by securing €2.5m (€2.3m) in January 2022. “This is the moment when we move from startup to scale-up,” he said, adding: “That’s why the biggest part of this amount will go on sales and marketing efforts so that we can accelerate market penetration.”

The late Seed round will be funnelled into R&D efforts to improve the flow builder tool, a feature focused on automating flows.

In late 2022, EmailTree announced its first integration with American software company ServiceNow, as well as SalesForce customer relationship management tools in autumn. This is part of the “Perfect Ticket” process, to understand customer requests and the level of associated urgency.

“If it’s an order sent at one o’clock in the morning for €10,000, the perfect ticket process will wake up the destination person/team to perform it … ” Morea said, as an example.

Also in 2022, it deployed its voice-to-text features to its toolbox, using external technologies. This feature contributes to the omnichannel logic, no matter the source of a request, once converted into text, it enters the same automation process. 

“The transformation we are doing now, moving from startup to scale up, means also increasing our partner network, the ones that will take the product to bring it to their clients and permanent improvements of our platform to make it more partner-friendly,” the CEO explained.

To support the growth, EmailTree’s 35-strong team will also expand in 2023. In April, it will welcome a new joiner to its marketing team. Pending the sales evolution, it may also grow the four-strong sales team. And it will add more developers.

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