TikTok, the platform that’s entertaining of millions of users every day, has newly slid its way into the recruitment space. Here is everything you need to know about the recent US pilot of TikTok Resumes.
In July, TikTok launched a pilot program in the US called “TikTok Resumes”, a new channel for recruitment and job discovery. With 62 percent of all U.S. TikTok users aged 10-29, the pilot program primarily focused on targeting entry-level job seekers.
40 employers across the US, including Target and Chipotle, partnered with TikTok to promote a range of career opportunities, including roles such as customer service reps and brand ambassadors. Within the first 48 hours of the platform launching, TikTok Resumes received more than 800 ‘video resume’ applications.
So, is this the future of recruitment? Nick Tran, Global Head of Marketing at TikTok, believes “it’s a new way for job seekers to showcase their experiences and skillsets in creative and authentic ways.”
How it works
During the pilot, job seekers were asked to submit a short ‘video resume’, highlighting their work experience in a creative way. On the #TikTokResumes page, instructions say ‘Find your dream job with TikTok Resumes! Just create a video resume highlighting your work experience and post your video with #TikTokResumes. Head to tiktokresumes.com to connect with your favorite brands accepting TikTok Resumes. Good luck!’
Whilst TikTok Resumes is not a formal job application, instead, it gives employers the opportunity to look at potential candidates. However, with over 345M views of the content under the hashtag #TikTokResumes, surely it’s hard for candidates to stand out.
From the job seeker’s perspective, for some, uploading a video resume may feel like a fresh way to get noticed in a competitive job market.
Criticism regarding diversity & inclusion
As many employers try to find ways to remove bias when recruiting, TikTok Resumes may be doing the exact opposite. As video resumes are all about appearances, this may lead to discrimination, right from the screening stage of the recruitment process. This style of recruitment may also disadvantage lower-income candidates who may not have access to a mobile phone, stable internet, or be in an environment with a presentable background.
Beyond the pilot
What happens from here? TikTok has not confirmed whether the pilot will lead to a long-term platform. There also hasn’t been any speculation to date that the program will launch here in Europe. For now, it’s a wait and see.
For more information, view the official press release from TikTok here.