How to make fashion more sustainable? At its official launch party, Luxembourg fashion tech firm Scroble gave a platform to tech pioneers in sustainable fashion.
Hosted at de Gudde Wëllen, the firm which launched its app in February 2022, invited founders from two brands it features: Tessy Antony de Nassau of Human Highness and Fonny Bunjamin who founded 3D product development platform Vestis Labs. The former’s collection is a luxury sustainable range of womenswear inspired by sustainable development goals. Bunjamin, meanwhile, will soon launch its made-to-order, sustainable fashion line under the brand Uthentic.
The fashion industry generates up to 10% of global carbon emissions (more than international flights and maritime shipping combined), it is the second-largest consumer of water and a major polluter of water, according to the World Economic Forum. Clothing production has doubled since 2000 driving a culture for fast fashion, most of it burned or buried in landfill sites.
The Scroble app is designed so that users can discover the featured sustainable brands and post pictures of items purchased. The social dynamic of the app can lead to new kinds of connections between like-minded people, “even dating”, joked Scroble founder and CEO Anna Salewski at the event on 7 April. The entrepreneur explained that data generated through the app offers valuable insights to garment manufacturers to avoid over-production and waste.
The launch event ended with stand-up comedy performances by Marta Correia and Jess Bauldry.
