BGL BNP Paribas has just launched Genius, a fully digital service intended to help clients with the day-to-day management of their accounts. Using an artificial intelligence algorithm, Genius sends personalized messages in the form of advice, alerts and recommendations, enabling clients to better manage their budget and monitor spending.
(Featured Image: Josselin Hébert, Head of Business Innovation & Digital Change at BGL BNP Paribas) during IN BANQUE 2019 conference in Paris, France / Image Credit © Guillermo Gomez)
“Genius by BGL BNP Paribas”, which has been developed in close collaboration with the FinTech Personetics, is capable of analysing trends in client spending, classifying purchases and payments made, alerting clients to any unusual transactions or cash flow problems and, in general, providing tips on smart banking behaviour.
Genius is a self-learning service that adapts its messages based on ratings given by users. The new secure service is available by default in the Web Banking app for smartphones for no additional cost and can be disabled at any time.
Geoffroy Bazin, Country Head of the BNP Paribas Group in Luxembourg and Chairman of the BGL BNP Paribas Executive Committee, highlighted that “Genius is one of a range of innovative services we will be launching in 2019. Digitisation and artificial intelligence open the door to countless opportunities to enhance and personalize our products and services, thus enabling us to transition into a bank that looks after the financial well being of its clients by offering them tailored solutions that are fully adapted to their unique circumstances, both now and in the future”.
In a changing world, capacity for transformation and innovation are key factors in successfully responding to the challenges faced by the bank of tomorrow and to offer solutions that meet changing client expectations.