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GenCreo – From Startup Weekend to Promising Venture


Luxembourgish startup GenCreo recently celebrated its one-year anniversary, a festive time for any venture looking to succeed in the competitive business landscape. Interestingly, the firm began from a business pitch at a Startup Weekend in Luxembourg in late May 2013. The proposed idea, an app that would allow users to add valuable information, such as a title, author, URL, licensing permission or logo, to a photograph at the point of creation was selected as one of the projects to be worked on over the weekend, and a great team was formed. At the conclusion of the weekend, the group received an award and decided that after the event was completed, they would continue working together. Shortly thereafter, a true company, named GenCreo, was formed.

GenCreo is “an idea actualization firm that engages innovators to foster their potential and bring their concepts to market”.

“GenCreo comes from ‘Gen’, meaning nation, people or tribe and ‘creo’, meaning to create,” CEO Didrik Eiriksson said. “We wanted our company name to have a true meaning behind it.”

Thus, it makes sense that GenCreo is company that is focused on its human capital to make things happen. The firm is a group, or tribe, of people that enjoy creating and realizing great technology-related ventures. GenCreo is “an idea actualization firm that engages innovators to foster their potential and bring their concepts to market”. The firm also have an ambition to make a meaningful difference in people’s lives and have a global impact. GenCreo’s first product, dubbed ImCreo, was the one venture idea that was worked on at the Startup Weekend.

The hard work has paid off and a beta version of the ImCreo app will be released in the coming week to a group of volunteer testers.

Initially, GenCreo used facilities at The Impactory, a local co-working space in Luxembourg, that were won during the Startup Weekend to begin to develop a minimal demonstrable product. In a few short weeks, the team was able to produce such a demonstration that could be shown at the ICT Spring, an annual international held in Luxembourg that attracts over 3,000 business professionals from around the world. The startup received great feedback on their idea and was encouraged to continue pursuing the creation of a viable ImCreo product, instead of just a viable demonstrable product.

Since the ICT Spring last year, the team has been hard at work creating its first usable version of ImCreo. However, as with most startups, the group has had significant challenges along the way, but continue to work hard day in and day out. Today, the venture is moving along nicely with the support and contributions of a few great technology professionals. The hard work has paid off and a beta version of the ImCreo app will be released in the coming week to a group of volunteer testers.

“We are excited to see how the testers respond to the beta version of our app. Our hope is to make the full ImCreo app available to everyone as soon as possible on both the Apple and Google Android app stores,” Eiriksson noted. “Guided by the Lean Startup methodology and its “build-measure-learn” feedback loop, we’ve conducted several ImCreo pilot projects at numerous events. These experiences have given us very positive feedback on our product!”

The positive feedback that GenCreo has received on their ImCreo idea continues to motivate the ambitious little startup to work hard on their current innovative idea. In addition, Eiriksson hinted that more innovative technology-based ideas were in the GenCreo pipeline as well, so startup lovers out there, stay tuned!

Want to hear more about GenCreo and the company’s story? Check out CEO Didrik Eiriksson’s fireside chat through Startup Grind Luxembourg on June 26, 2014 at the LuxFutureLab! Click here to learn more. 

Click here to see GenCreo’s celebratory one-year anniversary video!

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