Zortify is a deep tech company located in Luxembourg, founded in 2018 by Co-Founders Florian Feltes and Marcus Heidbrink. Using artificial intelligence (AI) to translate complex data into easily understandable and usable insights, Zortify provides leaders with an additional source of information to help them make informed people decisions.
About Zortify
Its technology solutions are based on the latest applied research and expertise in data & computer science, natural language processing (NLP), psychology, and people analytics to disrupt decision-making processes. By using AI, Zortify generates additional layers of information that are not visible to the human eye.
Zortify’s solutions help decision-makers in various fields, such as personnel selection and development in HR contexts, as well as the identification of investment targets by analyzing the people behind the investment to avoid potential losses.
“We don’t make compromises when it comes to our company culture. It takes one person to destroy the culture.”
Marcus Heidbrink
Ethics & technology
With any new technology, there is always the potential for misuse. Co-Founder, Florian Feltes explains, “We want people to trust technology. Openness towards innovation, technology solutions, and transformation is required in our fast-changing environment. But new technologies have to be evaluated and implemented in a responsible way, because responsible development and application of Artificial Intelligence is the key for a more sustainable future.”
Zortify is proud of the fact that their AI-based technology is used for ‘good’. Its algorithms aim for equal opportunities and disregard aspects such as gender, age and origin, helping companies recruit, retain and train a diverse workforce. Transparency is also at the forefront of everything they do, meaning every applicant knows their writing is being analyzed when using its technology.
Meaningful initiatives
Team Zortify have recently launched two key products; Zortify Select and instant High Performance Teaming.
Zortify Select measures what really matters when building future-oriented teams. The 3-page AI driven personality report instantly reveals key personality traits that correlate positively with business success and that are not visible at the first glance. This information helps both the candidate and HR professionals to gain a deeper understanding of whether the candidate is the right fit.
The second product, instant High Performance Teaming, enables teams to enter a high performance mode. Based on Zortify’s AI-driven people analytics solutions, this digital platform walks teams through the decisive elements of high performance.
“We want to hire people who are passionate about what we’re doing. We want them to have more expertise in their fields than we do.”
Florian Feltes
Working at Zortify
With headquarters located in Luxembourg City and a branch in Cologne (Germany), their team embodies a diverse and inclusive corporate culture. Comprising nine nationalities from four continents, 12 languages, 60% women and 7 PhDs.
Co-Founder Marcus Heidbrink says “Diversity is no longer a nice-to-have; it is essential for a flourishing corporate culture. We walk the talk in our team, and enable our clients to do the same by using our solutions.”
Florian explains, “We don’t make compromises when it comes to our company culture. It takes one person to destroy the culture.” With regular brainstorm sessions, team lunches, and a collaborative work environment, each employee is empowered to be their best.
Gaby Muller joined Zortify in March 2021. She says “This is the first time in my career that I feel supported by each and every member of the team, including our Management, who I can truly say are ‘Leaders’ instead of bosses. We have each other’s backs no matter what.”
Scaling up Zortify
Zortify are recruiting a wide variety of roles across Germany, France, and the Benelux region including; data scientists, sales managers, front and back-end developers, product managers, and an assistant to the CEO. Florian says, “We want to hire people who are passionate about what we’re doing. We want them to have more expertise in their fields than we do.”
Zortify will continue to build technology that is easy to use, and helps their clients make better business decisions.
To learn more about Zortify, visit here.
