Accenture and the Hub@Luxembourg announced their partnership within the Village by CA, to bring additional services to startups.
Photo: Amélie Madinier, Director of Hub@Luxembourg / Credits © Docler Holding
The “Village by CA” network is already accustomed to collaborating across borders. In the Greater Region, Hub@Luxembourg and the Village by CA in Nancy already work together regularly. With the arrival of Accenture, the fifteen or so startups in Luxembourg will be able to exploit the international dimension of a large group in an open X logic. Félix Amez, Belux Innovation Director, who represents the Accenture group in this collaboration, explains: “The idea is to develop an ecosystem around one or more offers that can be used by the various players in this system, some of which may be startups or scale-ups as well as big corporations. More broadly, we can speak of a state of mind that is open to opportunities similar to a business-oriented marketplace.”
Amélie Madinier, Director of Hub@Luxembourg sums up their collaboration as follows: “We share common values with Accenture, including the desire to support local territories and ecosystems. The Crédit Agricole was born from this principle of mutual aid between farmers and local players. This is the spirit in which we are approaching this partnership. The Accenture group, for its part, seeks to identify innovative technological solutions, to capture the agility of startups and their creativity in specific segments. “Furthermore with the Hub being a part of an international network with Le Village / Credit Agricole… this also brings the international component to the table”, added Felix Amez.
Accenture will offer one hour of coaching per month to each company in the village on topics such as growth hacking and digital marketing.
“In Luxembourg, we welcome all types of startups, as long as they integrate the sectors identified as a priority by the government”.
For the moment, Hub@Luxembourg hosts 15 startups, but the fact that it is linked to the banking sector is not synonymous with fintech only! (See our article “Hub@Luxembourg: connecting startups and corporate partners“). “Some accelerators have chosen a theme that made sense in their territory. This is the case in Brest with a focus on Cybersecurity and Maritime companies. In Luxembourg, we welcome all types of startups, as long as they integrate the sectors identified as a priority by the government”, explains Amélie Madinier. These include companies related to cybersecurity, regtech, fintech, green economy, smart cities, aerospace, data and ICT.
In this type of collaboration, the risk of absorption or vampirization of startups supported by the partners can generate apprehension among the hosted companies. “That was true a few years ago, but I think that mentalities have changed on both sides. It remains a subject and we are attentive to it, but the mindset has changed. There is now a real willingness to move forward together”.
The partnership will be operational from the beginning of October with the first coaching sessions. Due to health constraints, there are no parties in the Village for the moment. What could have been a networking evening to celebrate the event will not exist in this form. “Our next event will, as before, be placed under high sanitary restrictions. It will undoubtedly be a phygital workshop.”