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In Quest of the “Personalization Market”

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Seven billion humans on earth, and each one is unique. Everyone has his/her particular tastes and physical appearance. Everyone has his/her own needs and wants. On the other hand, websites have become the most powerful way of connecting people and brands. So, how come websites can’t adapt to them? Adapti has the solution. The startup has thrown itself into conquering website personalization for the French market and beyond.
(Featured Image: Antoine Granjon, Bastian Jakobsen, Daniel Antunes & Mathieu Volondat / Image Credit © Olivier Minaire)

Connecting people and brands

Laureate of the Fit4Start program, Adapti was founded in 2016 by Antoine Granjon, CEO, former Digital Transformation Consultant, and Bastian Jakobsen, CTO and former UX and Front Consultant. Adapti set up headquarters in Lux Future Lab, powered by BGL BNP Paribas.

Adapti’s integration therein was the first end-term project turned into a real solution for websites. What if websites never displayed the same content twice? They could be more efficient by adapting to each visitor and at the same time by recreating the forgotten link between people and brands, which has been lost in the digitalization process.

“Adapti is a digital solution which automatically personalizes websites’ content and design in real time to match each visitor’s tastes, habits and needs.”

Adapti is a digital solution which automatically personalizes websites’ content and design in real time to match each visitor’s tastes, habits and needs. Users quickly find what they are looking for, get a better global user experience and generate more interaction with the brand. For that purpose, Artificial Intelligence is the key: thanks to Natural Language Processing, Adapti is able to understand each page and display the right content, to the right person, at the right time.

Adapti analyzes user characteristics such as gender, age, interests, physical appearance, location, and more. It enables websites to create unique experiences with limitless personalization possibilities. The solution has already seduced brands thanks to its ease of use, making website personalization an accessible way of reaching each visitor. Of course, the solution is 100% GDPR compliant.

Conquering the Frenchies

After entering the Luxemburgish market, Adapti crossed borders to conquer France. Six months following the go-to-market phase, the startup attended the E-Marketing trade fair in Paris and gained considerable visibility close to French decision-makers. Considered as a resounding success for startups in terms of business results, the event led to a partnership with Rakuten – former PriceMinister. This collaboration, formalized during the Rakuten Expo 2018, represented a great opportunity for the company to state its position by all of e-shopping personalization solutions. Hence, Adapti was the only business to offer such services in front of more than 400 e-retailers. Among their references, they already convinced local brands like Yellow and Foostix, but also Frenchies like Intermarché Shopping, Chevignon, Sonovente.com, Grace & Mila or Leclerc Voyages.

“Personalization now makes up a large part of peoples’ everyday lives. Mindsets are switching from industrialized productions to 1:1 consumption, necessarily taking into account personalization.”

Raising funds to go further

As always, Adapti’s fundraising efforts from local business angels will be finalized in the next few weeks; the amount of €450,000 will allow the startup to develop its IT and sales teams. Evolving on a high potential market, they’re expected to boost their growth. By increasing their activities, the real goal is to reach even more European markets, starting with Germany. The first step? Approaching the European market while participating in the most important digital event in Europe! Adapti flew to Hannover where the CeBIT took place—a golden opportunity given by the Luxembourg’s Chamber de Commerce.

Personalization now makes up a large part of peoples’ everyday lives. Mindsets are switching from industrialized productions to 1:1 consumption, necessarily taking into account personalization. Today, individuals get to have their own personalized car while carrying their own customized it-bag. Today, anyone can get a tailor-made web experience. The 2-year-old startup is thinking big, and expects to become the European leader in web personalization in the next few years. Last but not least, Adapti plans to adapt its solution to newsletters, e-mailings, mobile apps and to go further: the personalization of IoT, or the Internet of Things.


This article was first published in the 9th issue of SILICON magazine. Be the first to read SILICON articles on paper before they’re posted online, plus read exclusive features and interviews that only appear in the print edition, by subscribing online.

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