In today’s high-tech and interconnected world, business is more complex than ever before. Data continuously comes flying in from various sources, making it a challenge for businesses to organize and utilize it to improve customer experience and revenues. However, in today’s highly competitive marketplace, companies must look for an edge that will give them a better chance to succeed. Arguably, the most important competitive advantage today is the ability to make sense of and exploit the large amounts of data available. But how? How about MaPS System?!
Well-known companies, such as IKKS, Maisons du Monde, Bergère de France and Interhome, have chosen MaPS in order to help streamline their data and run their companies more efficiently.
Founded in 2011, MaPS provides a business solution that focuses on two key features: repository and multi-channel publication of data. MaPS is unique, according to company’s website, in that it “is a comprehensive, flexible, scalable solution that handles all your data management requirements for multi-channel marketing and distribution within a single system.” Thus, what really sets MaPS apart is that it is an all-in-one solution, so firms do not need to purchase various data management systems that may or may not be compatible with each other. By having a single system solution like MaPS, various company departments are able to work better together using the same data. This allows firms to focus more time on their product and less time on determining the product’s distribution method, for example.
Newion Investments recently provided $1.7 million in additional capital to help MaPS continue to perfect its product and expand into new countries.
Well-known companies, such as IKKS, Maisons du Monde, Bergère de France and Interhome, have chosen MaPS in order to help streamline their data and run their companies more efficiently. Investors have noticed the benefits the firm provides. So much so, in fact, that Newion Investments recently provided $1.7 million in additional capital to help MaPS continue to perfect its product and expand into new countries.
“We have to focus on R & D to make sure we always have the best solution,” MaPS Production Manager Marianne Cella said. “Doing so will help us get partners in North America much easier.”
Recent R & D efforts have been focused on making the solution more user friendly for non-technical individuals. In addition, MaPS is looking to include useful business intelligence solutions in the next generation of their product. Such product advances require a full-time focus on development, so MaPS recently abandoned direct sales and turned to partnerships to sell its solution. The result has been fantastic, as turnover continues to increase year-over-year with higher than expected returns thus far in 2014 since the decision to abandon direct sales was made.
“We are happy with our progress to date,” Ms. Cella noted. “However, we can still grow a lot and are excited for the future.”
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