Unzer, a leading provider of integrated payment and software solutions, has launched UnzerGPT, an AI-powered assistant designed to enhance operational efficiency, customer support, and data security.
Since its introduction, the AI tool has been widely adopted within the company, facilitating over 100,000 interactions, with 80% of employees actively utilizing its capabilities. “By integrating a Large Language Model-based AI with a secure platform, we’re enabling employees to use advanced technology while ensuring data remains protected. UnzerGPT provides fast answers and adapts to our specific needs, helping our teams in their daily tasks,” said Niv Liran, chief product and technology officer at Unzer.
Unzer is a leading provider of integrated payment and software solutions, helping businesses streamline their operations and enhance customer experiences. The company offers a comprehensive ecosystem that covers everything from in-store and online payments to risk management and financial services. Serving over 85,000 merchants across Europe, Unzer’s all-in-one approach simplifies complex payment processes, enabling businesses to scale efficiently.
“The wide adoption and positive early feedback have been extremely encouraging, and we look forward to seeing how it continues to enhance our operations.”
Niv Liran, chief product and technology officer at Unzer
In November of 2024, the company inaugurated a new office in Munsbach, replacing its previous location in Grevenmacher. This move reflects Unzer’s rapid growth and dedication to serving the Luxembourg market. Recognizing Luxembourg’s advanced digital sector, Unzer sees the country as an ideal environment for its innovative solutions.
The company’s local team, combined with its Luxembourg license, enabled Unzer to develop and deliver services tailored to the region’s specific demands. Unzer’s suite of point-of-sale (POS) solutions, including cashier software, card terminals, and the innovative POS Go device, has empowered small and medium-sized businesses in Luxembourg to digitize their operations and provide customers with a seamless shopping experience across multiple channels. By integrating both online and offline transactions, these unified commerce solutions allow smaller retailers to compete with larger businesses, ensuring they remain competitive in a rapidly evolving market.
Advancing fraud prevention with AI
Beyond internal optimization, UnzerGPT is leveraging AI to promote fraud prevention in digital payments. With fraudsters deploying increasingly sophisticated tactics, traditional security measures often fall short. Unzer’s AI-driven risk platform addresses this by analyzing transaction data in real time, detecting anomalies, and proactively preventing fraudulent activities.
In the first half of 2024 alone, Unzer’s AI-powered system successfully blocked over 30,000 fraudulent transactions, saving merchants more than €10m in the Buy Now, Pay Later (BNPL) sector. The company aims to extend these capabilities across additional payment methods such as credit cards and SEPA direct debit, further enhancing security and transaction success rates.
AI-powered merchant support
Unzer’s AI assistant is also revolutionizing merchant support by streamlining customer inquiries. The system efficiently categorizes and routes queries, ensuring faster response times and enabling customer service teams to focus on complex concerns. This not only enhances service quality but also reduces wait times for merchants seeking assistance. “Our goal is to create an environment where payments and technology support small and medium-sized businesses. By combining technology, data, and payments, we aim to help merchants offer a smooth shopping experience to their customers. The launch of our AI assistant is an important step toward achieving this goal, and we remain committed to improving our services and processes to better serve our merchants,” said Liran.
While AI enhances efficiency, Unzer remains committed to personalized customer service. Dedicated support teams will continue to provide hands-on assistance, ensuring that merchants always have access to expert human support when needed. The AI assistant complements rather than replaces these teams, striking a balance between automation and personalized care.
