Orange Luxembourg launches its Digital Center in the “Luxembourg Metaverse”, a virtual reality space dedicated to digital innovation and skills development within the metaverse.
The telecom operator had already opened a first shop there last June, alongside the Digital Learning Hub, CFL, Axa, BIL, POST and eBRC, among others.
Challenges and dangers
The virtual Orange Digital Center (ODC) offers content explaining and raising awareness of the opportunities and dangers of the metaverse and conferences dedicated to technological innovation.
The telecom operator “wishes to explore the opportunities for innovation, support startups and raise awareness of the opportunities and dangers linked to the development of these new virtual environments,” explains the Luxembourg subsidiary of Orange Belgium.
“Considering the challenges inherent in the development of metaverses, it seemed important to us to open such a space at the heart of these virtual environments, to allow us to explore the possibilities that this opens up, but also to help users take their first steps in this virtual reality. And to go even further, a physical Orange Digital Center will also open in September in Luxembourg City,” promises CEO Corinne Lozé.
Metavers, the next reality?
Is the metaverse the new hype? What Gartner defines as a virtual and collective shared space could soon become an everyday reality. “25% of people will spend at least one hour a day in the metaverse by 2026,” predicts the US technology research and advisory firm.
The concept combines multiple technologies, including augmented reality (AR), cloud, Internet of Things (IoT), 5G, artificial intelligence (AI) and space technologies.
These are accessible via devices such as tablets, smartphones and head-mounted displays.
According to Marty Resnick, analyst vice president at Gartner, the new trend is expected to provide persistent, decentralised, collaborative and interoperable business models and opportunities that will enable organisations to expand their digital businesses.
Resnick warns that the adoption of metaverse technologies is still nascent and fragmented: “We recommend against investing heavily in any specific metaverse.
“It is still too early to determine which investments will be viable in the long term, and the priority should be to learn, explore and prepare for a Metaverse without going too far into implementation, based on a few use cases,” he suggests.