A month ago, we announced the launch of a crowdfunding campaign by the Luxembourgish startup, Mu Design, for its new product, Lua. The numbers are now officials! The least we can say is that the stars seem to be aligned for designer Vivien Muller and his team. After raising more than 1.5 million euros for Ulo, its connected surveillance camera, Mu Design has just succeeded in raising more than 110,000 euros in one month for its second Indiegogo crowdfunding campaign with Lua, its smart planter. Without a doubt, we wanted to know the little secrets of this success!
by: Charles-Louis Machuron
photo: Mu Design
featured: Lua, the smart planter with feelings!
You just exceeded the expectations on your crowdfunding campaign. What are the key figures of this campaign?
At the time of writing these lines:
– Financed at 381%
– 327,975 visits to the campaign page
– 889 backers
– Luxembourg ranks 9th in the ranking with 3% of sales
You have just successfully completed a second crowdfunding campaign. What are the ingredients needed to make a successful campaign?
In my view:
– Have a lot of money to spend on communicating the product and flood Facebook with targeted ads – something we didn’t have for Ulo or Lua
– Have an innovative product that will attract the interest of press and potential customers
What was the national / international media reception for Lua?
It is a little too early to say. We’ve received plenty of invitations to trade fairs and potential distributors interested in the product.
In your opinion, did your presence in previous international trade fairs such as VivaTech, CES or Innovex contribute to the success of this campaign?
These shows have allowed us to test the concept with people interested in learning more about our company. Their feedback has strengthened our confidence in our chosen path.
What’s next until Lua is born? When is the official launch date?
The next step – which has already begun – is to renegotiate the prices of components so we’re able to achieve better volume estimates.
Then comes the production of tools, such as plastic injection moulds, and finally production.
Thanks to our experience and feedback on Ulo, we have secured reliable manufacturing partners.
If everything goes smoothly, delivery is scheduled for the end of this year.
After Ulo and Lua, who will be the next member of the Mu Design family?
It is always complicated to talk about our roadmap without revealing too much.
Our Bearbot concept may well come back with some improvements. And, we are definitely not letting Ulo down. He will also make an evolved comeback in 2020.