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NALA, The New Non-Profit Website For Small & Independent Businesses


NALA is a new website for small and independent businesses in Luxembourg offering delivery and take away services during the Covid-19 lockdown.
by: Charles-Louis Machuron
photo: NALA
featured: NALA’s preview

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When the pandemic hit Luxembourg and shops had to close, most of us believed that the only options left were beans and ravioli cans. How wrong we were! Local retailers have adapted with brand new delivery services. But, most customers are still not aware these services exist. NALA solves that problem.

A bunch of young professionals and students started this new initiative ensuring it doesn’t already compete with similar initiatives that have been launched (Lëtzshop, Tous solidaires). This group used their experiences with web design, economics, law and public relations to build a free, independent and well-designed platform called NALA (Now Act Local Association).

“The use of the platform by businesses and customers is free of charge as it is our way of supporting our local community during this crisis.”

On this platform, businesses can communicate which of their products and services are available during this period. To be sure that the featured businesses are still running, the team contacted every business before adding their names to the platform. The team has built it in three languages to make sure all residents can benefit from it. Moreover, the Chamber of Commerce is now officially supporting the NALA project. The offer has so far been well received.

The website lists 60 businesses already, but this is only the beginning as more addresses are being added every hour.

“The use of the platform by businesses and customers is free of charge as it is our way of supporting our local community during this crisis. This platform is not an advertising marketplace; we are running it on a non-profit basis during this period,” concludes Moritz Hoss, one of the co-founders of NALA.lu.

NALA's team

NALA’s team

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