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New Digital Fashion Mall Launched By Scroble


Luxembourg-based RetailTech startup Scroble aims to help local fashion retailers in Luxembourg overcome the Covid-19 crisis and launched Scroble.lu initiative. The company is known for its performance analytic platform that unites both offline and online retail channels.

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Fashion and retail are two industries that rely heavily on real-life experiences and personalization. Platforms referencing local business are popping up over the last few weeks and fashion and retail are no exception.

“We at Scroble have been asked for help and decided that no pandemic should get in the way of spring, life enjoyment and fashion. We thought we should try something out : an idea to make a digital mall, full of stores and brands making fashion and shopping joys available despite the confinement,” says Founder Anna Salewski. “A platform where everyone can discover, participate and find local brands or retailers.”

“Imagine doing your shopping and supporting local entrepreneurship at the same time, it’s a win-win, right?”

The startup was driven by the aim of consolidating the local fashion scene and helping businesses be easily accessible online. “We wanted to help enhance visibility and create a multi-brand/omnichannel experience as well as involve the community with stylists, bloggers and shopping assistants,” adds Salewski.

Users and shoppers will be redirected to whatever they want, Scroble’s mall for inspiration or the e-shop and webpage of the company they wish to browse. ”We give a „rent free“ slots in a virtual mall,” explains Scroble’s founder.

Now is the time to help local businesses make it through the crisis. “Imagine doing your shopping and supporting local entrepreneurship at the same time, it’s a win-win, right?” concludes Anna Salewski.

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