Your email marketing campaigns have never been easier than with RocketMail, a Luxembourgish startup determined to change the way you press send.
by: Charles-Louis Machuron
photo: Anna Katina / Silicon Luxembourg
featured: Julie Simier and Mustafa Senhaji
What is your startup about?
RocketMail is an SaaS solution that creates, sends and analyzes email marketing campaigns.
How did you come up with the idea?
We’ve been working with different types of firms for years, helping them build and qualify their data. We noticed that qualifying data is only a first step and that using it via an e-mail service is a complementary solution that we are able to provide to our customers.
In parallel, access to e-mail marketing was actually very restricted in terms of pricing, but also in understanding how to use it as leverage for growth. Emailing remains the most efficient channel in terms of ROI. This is how and why we developed RocketMail.
What are your products and services?
From-scratch creation of a ready-to-customize and responsive e-mail or newsletter campaign. With RocketMail, you get unlimited access to our customized editor, the ability to upload your email lists, and a statistics dashboard.
How do you differentiate from competitors like MailMunch and SendinBlue?
Our main goal is to maintain an easy-to-use solution that’s accessible to anyone, from freelancers whose needs may be limited at first, to someone with an IT or marketing profile who will know more about how the platform works “behind the screens.” That’s why we want to become a real guide for beginners, many of whom unfortunately still think mass mailing is the best way to get visibility.
What are next steps in your development?
At the moment, we are adding a landing page feature to RocketMail’s solution, as well as features allowing personalization and customer relationship management effortlessly and efficiently. In parallel, we are developing a new project: One Click Deal, which will allow our future clients to sell a product through any channel with a landing page.