Specialized in augmented reality, the startup See More announces a new fundraising to deploy its marketing strategy and expand internationally. We met Gilles Maire, CEO of the company.
Imagine instead. Nowadays, to acquire a painting and to know whether it will perfectly fit into your interior, the gallerists may either bring the painting itself to your home to make snagging tests—but the costs of transport and insurance are then rather mirobolent—or can come equipped with an overhead projector to view the painting on your walls—but in this case the rendering is not the most faithful.
Thanks to See More, gallery owners now offer in their catalog some of their works in augmented reality. Potential buyers can, through their phone or tablet, visualize in real time a scale painting at home. The simplicity of use of the solution is a real sales tool for professionals and a decision tool for buyers.
See More differentiates itself from marketplaces like Saatchi Art – the objective not being to put art galleries in competition – or more restrictive innovations like itondo with its markers. As for pricing, the average fee for gallery owners amounts to €85 per year per painting (i.e €30 per painting and €5 per month of subscription fee).
Started a year and a half ago, the See More adventure takes a new turn with this fundraising. The team officially begins the commercialization and expansion of its solution—a solution developed technically for a year—in Europe. Belgium, Switzerland, France, Germany and the United Kingdom are on the company radar.
After having made its debut in Luxembourg and being able to offer its solution to the gallery owners attending the recent Luxembourg Art Week, See More is now planning to make a wider promotion of its tool. To appeal to professionals in the art market, the team will launch digital campaigns prior to the occurrence of major events (exhibitions, openings, fairs, etc.) and subsequently deploy its tool during these events.
Fit 4 Start, the turning point
Relying on augmented reality technology, See More has developed an augmented reality sales support tool for art galleries. A few months ago, however, while the startup was following the program Fit 4 Start, the program of acceleration of startups, its targets were broader, ranging from architects to piscinists through the real estate professionals. On the advice of the program’s coaches, the team decided to focus more specifically on the art market, a promising market with a strong potential for digitization and innovation. It also turned out that targeting a single market and identifying a particular business problem was more strategic for the startup.
The startup is now targeting art galleries and paintings in particular. In the near future, See More also wants to develop the range of products to be visualized by proposing 3D models in its application. Sculptures and structures should appear in the augmented reality catalogs of professionals. The complexity of the process lies in the 3D modeling of these objects.
The means of ambitions
This new round of funding from private investors will enable the startup to add 250,000 euros to the 150,000 euros already received as part of its Fit 4 Start program’s graduation last March. To enter into details, the startup actually received a €50,000 bonus followed by €50,000 raised from a private investor and an extra bonus of €100,000 received from the Ministry of Economy of Luxembourg and Luxinnovation. It should be noted that this additional funds have been raised from two private investors who strongly believed in the project and not from local business angels nor investment funds! This extra funding will enable See More to deploy its marketing actions from now on, attract new customers, continue to develop its application technically and recruit new employees.