, Super Hi-Fi, Audoo & Uptune Receive The 2020 Midemlab Award

The international music startup competition was held digitally this June. The prize rewards promising startups for new technologies aiming to reshape the music industry.
by: Silicon Luxembourg
photo: Austin Neill on Unsplash

Since its launch 13 years ago, Midemlab held its 2020 award ceremony online during the first week of June. The music startup competition seeks out the most promising international startups that develop new technologies aiming to reshape the music industry.

During this 13th edition, 226 projects from 49 countries were presented. “This record in Midemlab’s history reflects the dynamic entrepreneurship in the music industry” said the event organizer, Reed Midem, a French company specialized in international B2B events. Silicon Luxembourg was partnering the event.

The participants competed in four categories: Music Creation & Education, Music Distribution & Discovery, Music Marketing & Data/Analytics, Live Music Experiences.

Four winners have been chosen, among 20 finalists by a professional jury:

  • Latvian startup (Music Creation & Education), with a solution that simplifies music teaching in schools and inspires practicing at home.
  • The US-based Super Hi-Fi (Music Distribution & Discovery), for its advanced solution based on AI, which automatically delivers digital-music listening experiences.
  • Audoo from the UK (Music Marketing & Data/Analytics), which delivered an audio meter that tracks music broadcast in commercial premises.
  • The Canadian Uptune (Live Music Experiences), for its suite of software tools helping musicians improve their sound.

All finalists received a personal pitch coaching session by Abbey Road Red.

The four winners will also receive legal advice from Jeff Liebenson of Liebenson Law, PR advice from Rock Paper Scissors, marketing advice from Kuack Media, a mentoring session from innovation firm The Lynk, a personalilsed meeting with VC firm Plus 8 Equity, as well as registration access to Midem 2021, all for free.

Previous Midemlab winners include Soundcloud, Kickstarter, The Echo Nest (acquired by Spotify), Next Big Sound (acquired by Pandora) Asaii (acquired by Apple) and BandPage (acquired by YouTube).

More recently, 2019 Midemlab winner Endlesss (UK) closed a major funding round from high-profile execs right after Midem and Jambl (Germany) raised €500k just a few months after taking part in Midemlab.

Founded in 1963, Reed MIDEM is an organizer of professional and international business platforms including MIPTV, MIPDOC, MIPCOM, as well as MIPJUNIOR, MIPIM MIDEM, Esports BAR in Cannes among others.

Reed Exhibitions specializes in global events business, with over 500 events in almost 30 countries and across 43 industries.

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