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Supermiro Partners With Silicon Luxembourg


It’s the story of an inevitable partnership! Supermiro, the personal assistant that takes care of the free time of its users in Luxembourg – but also in the Greater Region and Brussels – is now partnering with Silicon Luxembourg, the B2B media platform dedicated to the news of startups in Luxembourg. Together, they are joining forces to offer the most comprehensive IT & startup agenda tool in the country.
by: Silicon Luxembourg & Supermiro
photo: Kaori Anne Jolliffe
featured: Charles-Louis Machuron & eLfy Pins

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Finding an event near you and organizing your agenda becomes simpler and more intuitive with the new calendar developed by Silicon Luxembourg and Supermiro. The abundance of events dedicated to startups in Luxembourg coupled with the new Helloboss platform, the personal assistant in charge of the professional agenda of all Luxembourgers, quickly convinced Silicon Luxembourg to ideate on a new version of its agenda.

“Silicon Luxembourg’s agenda is our most visited page, historically. Since the launch of the site, we have been listing all the events in the country to offer the most complete and targeted calendar possible. In six years, we have gone from publishing a few dozen events to publishing several hundred events. We estimate today that there are about 300 events dedicated to this sector, almost as many as the number of startups in the country itself!” confides Charles-Louis Machuron, the founder of Silicon Luxembourg. “I have been following the development of Supermiro and Helloboss since its launch. When eLfy told me about its new B2B approach and offered to join forces, it seemed only natural for us to work together.”

“We have developed the technology, gathered and categorized the content to offer a tailor-made service that reduces the manual burden of monitoring required by companies.”

“Until now, we’ve always referenced our events manually, at the request of an organizer, by monitoring networks ourselves or by word of mouth!“ says Charles-Louis. “Today, the artificial intelligence – Vorax – developed by Supermiro will make it possible to offer a more complete and updated agenda in real time. The AI will allow us to save valuable hours of work and focus on the content and promotion of events.”

“Seeing our category “c’est du sérieux” (i.e. “it’s serious”) exploding at Supermiro, we conducted a market study that led us to create Helloboss, Supermiro’s little brother that references professional events and trainings for communities. One thing led to another and we were eventually working with Charles-Louis to design a tailor-made agenda for Silicon Luxembourg that combines technical and entrepreneurial aspects,” says eLfy Pins, Supermiro’s founder and CEO. “We have developed the technology, gathered and categorized the content to offer a tailor-made service that reduces the manual burden of monitoring required by companies.”

Adoraweb, a Luxembourgish digital marketing agency, initiated this integration. Founded by Dylan Back and Laurent Maillard, the specialized team spends its days creating strategies to convert leads into clients. Through an agile methodology, they help companies in breaking the marketing and sales silos in order to create effective revenue generation mechanisms. An alumni of the nyuko and the Luxembourg-City Incubator, the startup that became an agency recently took off and settled in Steinfort with its team of ten developers. “With Laurent, we have known each other for a few years. He followed the evolution of Silicon Luxembourg closely and it was quite naturally that I entrusted him with the integration of the Supermiro API,” confides Charles-Louis. “Helping Silicon Luxembourg, a publication I’ve been reading for years, it was a great pleasure to be involved. Thanks to Dylan’s design expertise and Helloboss’ data, we were able to successfully help Silicon Luxembourg in providing an even better user experience,” says Laurent Maillard.

“Silicon Luxembourg’s agenda is our most visited page, historically. Since the launch of the site, we have been listing all the events in the country to offer the most complete and targeted calendar possible.”

Discover without further delay the brand new and beautiful agenda! Publish your events on Supermiro or Helloboss. Vorax, the team’s very voracious superalgo, is in charge of crawling thousands of sources to sort, clean and categorize all events and have them automatically uploaded to Silicon Luxembourg! This is that one calendar that can be enjoyed without any moderation!

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