Talkwalker, the leading social listening and analytics platform, continues global expansion and has opened a new office in Singapore. Founded in 2009, Talkwalker had already shown exponential growth across Europe and the US, with offices in Luxembourg, New York, San Francisco, and Frankfurt; serving over 2,000 global brands and agencies as clients. This new office will help develop the social listening and analytics industry across Asia and the APAC region.
The region comprises of over 56% of the world’s active social media users, with 3 of the 10 fastest growing countries. Brands can’t risk missing out on engaging these users, and with the growth of business in the area, Asian brands are also looking to engage western consumers. This positioning allows Talkwalker to help all businesses connect on a global scale, no matter where in the world they are based.
“Singapore is a fantastic gateway for us,” says Ben Soubies, Head of Sales, Asia Pacific, who will be leading the Singapore team. “We’ve been growing our client base across Asia for several years now. The opening of this new office means we’ll be able to meet more clients and prospects face-to-face and invest in more local events. Establishing Talkwalker as the number one social listening platform in the APAC region.”
“The new office forms part of our long-term strategy of helping global businesses develop their data maturity.”
The new office helps conclude 2018, which has been a busy time for the company. Recognized as a Strong Performer in the Forrester Wave™ Social Listening Platform Report, Talkwalker has introduced several new products and features this year, including: Quick Search, a way to brand and communication insights; Influencer One, a platform to find, manage and monetize the influencers; and Talkwalker AI Engine, to accurate brand insights.
“The new office forms part of our long-term strategy of helping global businesses develop their data maturity,” says Robert Glaesener, Talkwalker CEO. “This involves providing brands with wider data sources, powerful analytical tools, and the support of a local expert customer support team, to turn that data into actionable insights, and optimize the impact of their communication efforts.” Talkwalker will continue to grow in 2019, with further investment in industry-leading technology, and expansion into more markets.
(Photo by Mike Enerio on Unsplash)