Talkwalker, a major player in the social media analytics market, is pleased to announce it has secured €5 million in funding from leading Dutch software investor, Main Mezzanine Capital.
The funding will allow Talkwalker to accelerate development of its existing social media analytics platform whilst expanding its sales teams in Europe and the US. A major part of the funding will be invested in the further development of its existing artificial intelligence capabilities. This will accelerate the implementation of revolutionary new features which will join existing features such as Talkwalker’s business impact metrics, image recognition, IQ Apps and the virality map.
“Successfully facilitated through Tenzing Partners, this substantial investment from Main Mezzanine Capital will allow us to continue building our company, and further develop our product so we can provide even more powerful analytics and insights to boost the social performance of our customers.” – Robert Glaesener, CEO of Talkwalker
Talkwalker has doubled in size and revenues for four consecutive years and today employs over 120 employees. It has become a must-have service in the social media listening and analytics market; a market that is estimated to grow from $1.6B in 2015 to $5.4B by 2020 according to market research firm MarketsandMarkets.
Talkwalker’s rapid growth demonstrates the demand for social data intelligence as brands realize that social media holds vital client and competitor insights, and business data. The Talkwalker platform analyzes visuals and text in 187 languages providing a centralized social data intelligence solution with unlimited users and use cases, plus advanced APIs to ensure data integrity throughout the company. Brands and agencies benefit from KPI-driven, real-time analytics across all media channels which puts them in full control of their brand reputation and social media performance.
“Talkwalker is a leader in the field of social data listening and analytics and we’re impressed with its rapidly expanding customer base, global presence and financial track record of profitable high growth” – Lars van ‘t Hoenderdaal, CEO of Main Mezzanine Capital.
Headquartered in Luxembourg, Talkwalker opened its first US office in New York City in 2015. The company has recently gained significant traction through the acquisition of new clients in the US market and is used by brands, agencies, and consultancies. Expert customer service and support are important differentiators for Talkwalker. With this in mind, its goal is proximity to prospects and clients and this funding will allow for geographic expansion, more local offices, and the hiring of new talent.
“Talkwalker is a leader in the field of social data listening and analytics and we’re impressed with its rapidly expanding customer base, global presence and financial track record of profitable high growth” said Lars van ‘t Hoenderdaal, CEO of Main Mezzanine Capital. “Main Mezzanine provides funding to companies with proven success, good management and sufficient growth potential. Therefore we’re excited to partner with Talkwalker in this new expansion phase”.
Talkwalker has 600+ clients worldwide from major brands like Microsoft, Hewlett Packard Enterprise, Benetton and PwC, to global agencies like Edelman, Ogilvy, Publicis, and Peppercomm. The platform has been adopted by industries across the board including pharmaceuticals, luxury goods, FMCG, telecoms, hospitality, and retail. Talkwalker’s customer base has been doubling each year, and the existing team has also been growing significantly to accommodate this unprecedented expansion.
“Our customer base is expanding daily,” said Talkwalker CEO Robert Glaesener. “Successfully facilitated through Tenzing Partners, this substantial investment from Main Mezzanine Capital will allow us to continue building our company, and further develop our product so we can provide even more powerful analytics and insights to boost the social performance of our customers.” Talkwalker has been advised by Tenzing Partners, a Luxembourg-based corporate finance advisor and a member of the Globalscope Partners network.