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Tomorrow Street Welcomes First Member

A mere three weeks after its lively grand opening, Tomorrow Street has something new to celebrate: the arrival of its first member. The innovation center signed a partnership agreement yesterday with US-based LB Networks, which enables companies across all industries to gain in-depth network visibility through its OcularIP platform.
(Featured Image: Raymond Chiu, Chief Executive Officer of LB Networks / Image Credit © Olivier Minaire)
US-based LB Networks chooses Luxembourg as gateway to global markets

With the ability to connect to roughly 350 different technologies, the platform can extract intelligence and optimize management of the digital customer experience.

“At Tomorrow Street we really are looking for companies with unique capabilities. Some of those things we look for are scalability, companies that have a bright future and cutting-edge technologies. We’ve seen that LB Networks really ticks all those boxes,” said Warrick Cramer, CEO, Tomorrow Street.

“With our Tomorrow Street partnership, we’re now positioned to drive further digital enhancements & product development to meet our global objectives”

With 36 employees based in St. Louis, Missouri, and over 100 clients, the next step for the company is to expand its global reach. After also considering Dublin, LB Networks decided that Tomorrow Street and Luxembourg were the ideal gateway to the rest of the world.

“Our thanks to Technoport, Vodafone and Tomorrow Street for building the right environment for us as LB Networks to build a European and global presence, here in Luxembourg,” said Raymond Chiu, CEO, LB Networks.

Through its SaaS-based, web-scaled, intuitive platform, LB Networks takes its solution a step further than big-data-analytics firms. To illustrate the critical need for OcularIP, Mr Chiu highlighted two different clients — one in finance and the other in healthcare. The former can lose millions of dollars in trades when its network is down, while the latter can lose patients’ lives.

OcularIP gives companies visibility and control over their third-party networks, which are traditionally challenging to oversee and hold accountable.

“We want to continually add more resources to our entity out here & really make this our global headquarters”

Companies can use this visibility to optimize performance and costs. For example, a bank with an ATM in another country would have full visibility of all circuit switch links to the head office, meaning that any performance issue could be pinpointed to the exact link along the communication pathway. The bank then has the opportunity to optimize performance in realtime, enhancing customer experience and brand value.

“With our Tomorrow Street partnership, we’re now positioned to drive further digital enhancements and product development to meet our global objectives, which will help customers who are continuously expanding towards cloud, software-defined and virtualized environments,” Mr Chiu said.

LB Networks plans to initially send five employees to its new Kirchberg location, including a key executive who will relocate from the US.

“We want to be successful. We want to continually add more resources to our entity out here and really make this our global headquarters,” he added.

“What we’ve seen in LB Networks is a management team that is really committed to driving success”

According to Diego De Biasio, CEO, Technoport, part of the company’s appeal is its potential for interaction with the local ecosystem: “I’m fascinated by the fact that this first company is not only targeting corporates like Vodafone, but it’s really cross sector, which will also have an impact on the Luxembourg economy for sure.”

With a 16-startup capacity, Tomorrow Street chooses its members carefully through an extensive due-diligence process.

“Innovation is one of those lovely terms we use quite loosely…but for us one of key principles around innovation is its management team and the strength of the management team. What we’ve seen in LB Networks is a management team that is really committed to driving success,” Mr Cramer said as he welcomed the first of many partnerships to come.

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