As the marketing campaigns of 2022 are already ongoing and every company aims to reach their maximum potential with their social media adverts, it is a great time to take a look at some of the trends. Write down these social media trends and implement them into your action plans for successful social media marketing.
- Communities become more important
During the pandemic, platforms such as TikTok, Facebook, and YouTube have brought like minded people together even tighter than before. As the importance of communities grows further, brands must start to pay more attention to community management and building instead of traditional customer service.
- Ads start to feel less like ads, user-generated content and crowdsourcing get more popular
While companies still rely on ads, 2022 brings less ad-like adverts that look more like authentic content. Following the same trend, user-generated content (UGC) stays popular. People rather trust influencers and content creators than companies selling the product (read here why) and there is no change to that in this year. With the massive number of content creators all around the globe who know the platforms and their own audiences, and who have the skillset of providing killer content.
- Short vertical videos stay popular
Thanks to TikTok, short vertical videos got popular at the beginning of the pandemic, and the popularity continues this year too. Even if TikTok made this video format popular, the videos work widely across the channels from Twitter to Pinterest and Instagram to YouTube. Now at latest is the time to jump in on this trend.
However, don’t try to shortcut by just cutting your longer videos into the correct format and length. Instead, plan your campaigns with this type of content in mind. For great results, collaborate with content creators or try crowdsourcing.
- Raise of micro-influencers – also on LinkedIn
In 2022 mega influencers no longer dominate the field of content creation. Smaller, sometimes local and more niche area micro influencers gain more power as the importance of communities grows. This may also be seen in the rise of LinkedIn influencers who have more effect on B2B marketing.
- Authenticity and trustworthiness gets more and more important
With the rise of things such as body positivity, openness when talking about mental health issues, and phenomena like Black Lives Matter, being real and trustworthy get more important – also for business. People expect both content creators and brands to take a stand for values and no longer hide behind flat sentences that mean nothing. Being real, transparent, and standing for values gets increasingly important in 2022.
