Luxembourg startup Elora, a next-gen AI solution for managing business calls, has raised €1.7 million in pre-seed funding to develop the beta version of its flagship product, Elora Call.
The finance was raised with public funding as well as business angel support.
Elora’s platform empowers companies to create custom generative AI assistants—functioning as helpdesks, receptionists or call handlers—that manage incoming calls, provide key metrics, and free up employees to focus on their core responsibilities.
“They will have a dashboard showing all kinds of KPIs: the cost saving that they have made, the time every agent has spent on the phone, and monitoring for improving customer service,” said Elora co-founder and head of business development Reyhaneh Niknejad.
“It will be the first time in a company’s history that they can finally monitor what’s happening with incoming calls.”
Elora Call’s AI assistants are multilingual, fluent in French, German, English, and Luxembourgish, and can seamlessly switch languages within the same conversation—a crucial asset in Luxembourg’s diverse environment. The assistant can also transfer calls, book meetings, and handle routine tasks, significantly improving customer service.
“Our goal is to be the first and the main AI telephone agent in Europe and the largest AI receptionist when it comes to AI calling.”
Reyhaneh Niknejad, co-founder of Elora
The idea for Elora emerged in 2023 when Reyhaneh and developer Mattieu Detaille—now co-founders—shared frustrations about the lack of a receptionist at Reyhaneh’s former workplace, which created additional work and distraction.
“The goal is for call assistants to handle all those incoming calls so that employees can focus on their own tasks,” she said. “But if somebody wants to speak to a person, they can transfer the call to a staff member.”
Target Sectors and Use Cases
Currently targeting SMEs with 100+ employees, Elora is focusing on sectors that face staff shortages or seasonal call volume spikes—such as automotive, heavy industry, and tech.
“For example, when you call a garage to get your tyres changed and you have to wait 15 minutes just to have an appointment,” explained CEO Mattieu Detaille. “That can be super frustrating and here is where Elora can take care of those simple tasks.”
The seven-person team plans to release the beta version of Elora Call later this year. In parallel, the company is enhancing the tool’s ability to manage complex conversations involving personal data, with this feature expected to roll out by the end of 2025.
Elora, which was a winner of the fifteenth edition of Luxembourg incubator programme Fit4start,is currently a finalist to represent Luxembourg at the Startup World Cup.
Looking ahead, the team aims to scale quickly across Benelux.
“Our goal is to be the first and the main AI telephone agent in Europe and the largest AI receptionist when it comes to AI calling,” Reyhaneh said.
