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F4A’s Humanitarian Gesture To Close 2020

The holiday season is in full swing, and with that comes the inevitable reflection – how has 2020 treated us? March 2020 will certainly remain engraved in all our memories – the first national lockdown was imposed and confinement measures were introduced to limit the spread of Covid-19.

Credits © Anna Schvets / Pexels

Our lives have changed completely: the virus redefined our daily habits, our way of working, and our relationships with one another. Despite this, good things have also emerged during this unpredictable year. F4A is ending the year on a positive note. The food tech announced that its crowdfunding campaign launched in March has officially been closed and that €8000 tickets have been handed over to the Stëmm vun der Strooss association a few days before Christmas.

Ilana Devillers, F4A’s CEO and founder, and Alexandra Oxacelay, Managing Director of Stëmm, shared their thoughts and ideas about the collaboration between the two entities which is driven by two common goals: helping people in need and fighting against food waste.

Through this fundraising initiative, F4A wanted to support the activities of the Stëmm vun der Strooss, which remained faithful to its mission even during the lockdown. The Covid-19 pandemic has severely affected underprivileged people, they have found themselves more isolated than ever and even more dependent on the association’s services. F4A saw that the associations effort in collecting donations has borne fruit and wanted to help a good cause.

As stated by Ilana Devillers when interviewing Alexandra Oxacelay: “Solidarity is key, we are proud to be Luxembourgish, proud to be in Luxembourg, and we are even prouder that you are doing this on a daily basis, helping people in need and bringing light and joy to peoples’ lives.”

F4A’s – and the campaign supporters – €8000 donation will be used for the maintenance of theStëmm’s food distribution and pick-up van which is essential for the seamless operation of their daily activities, including the collection and distribution of close to expiry products in supermarkets, food packages, and clothes. “Thank you for your help and I hope people will follow your initiative. For me you are an example to follow,” concluded Alexandra.

A good example of generosity and solidarity to kick-off 2021.


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