Infinite Reality Develops Luxembourg Presence

Working visit of HRH the Hereditary Grand Duke and Franz Fayot to California (Photo © Luxembourg Trade and Investment Office de San Francisco)

Metaverse media production firm Infinite Reality is to develop its presence in Luxembourg, ten months after announcing a strategic partnership with Luxembourg’s Interdisciplinary Centre for Security, Reliability, and Trust (SnT).

The latest announcement was made during an economic delegation from the grand duchy to California from 8-12 May. On 11 May, Luxembourg economy minister Franz Fayot toured Infinite Reality’s studios where many music videos, shows, podcasts and commercials are produced. In a press statement, the government said that the firm was attracted to Luxembourg’s expertise in data, data protection and cybersecurity.

The economy ministry wrote: “First exchanges with the SnT in the field of metaverse, a new priority for the company, are promising and the CEO, John Acunto, will be present in Luxembourg for the ICT Spring 2023.”

In July 2022, Infinite Reality announced it would launch a global metaverse hub in Luxembourg, working with SnT to offer a Metaverse sandbox. According to the University of Luxembourg, “For this Metaverse sandbox, the project will build a digital twin of an area of Luxembourg City that companies and public actors can explore, looking for multiple working opportunities. In addition, these potential partners would have the opportunity to create their own digital twins for specific metaverse experiments with high-level support and resources from both iR and SnT.” 

The economic delegation also visited Honeybee Robotics, a space robotics company that was recently acquired by Jeff Bezos’ Blue Origin, where they discussed possible synergies with Luxembourg’s initiative.

They stopped by Offworld, a company developing constellations of autonomous robots for mining on Earth and in space, which opened a Luxembourg office in February 2023.

And the Minister visited American firm Airtech, a world leader in vacuum bagging materials for the composite materials sector. It has had a subsidiary in Differdange since 1991 which recently began producing resin for 3D printing and using financial support of the Luxembourg government, its resin production line will be four times larger than that of the Huntington Beach site in California. 

On the last day, the delegation visited the headquarters of Avery Dennison, a world leader in labelling and packaging materials for industry, which has been present in Luxembourg since 1989.  

Earlier in the visit, the delegation was accompanied by Luxembourg’s Crown Prince Guillaume and visited Stanford Doerr School of Sustainability, Nvidia, Weride, the Bay Area Council Economic Institute, nZero, Fifth Wall and the SpaceX headquarters.

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