Supermiro is a personal assistant that manages your free time. The startup raised €800,000 from Luxembourgish supporters of Artificial Intelligence. Read how they got this far and what’s next!
by: Noah Gomez
photo: Anna Katina
featured: Supermiro’s team
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Based on technology using geolocation and powerful algorithms, Supermiro’s personal assistant finds the right information, at the right place, at the right time, based on your preferences, habits, the day of the week, and the weather. No need to plan your evening—let Supermiro do the work.
“We decided to push our development beyond frontiers, starting with Brussels.”
Every day, users search Supermiro to discover relevant things to do around town. In the view tab, a user walks around, finding inspiration from the most popular local addresses. In the look tab, s/he goes straight to the point, playing with the filters (When, Where, What) to find THE perfect evening. In just a few weeks, Supermiro will propose “meeting people in a hurry” in the trend “slow down,” using profiling to deliver only a limited selection of outputs, 100% tailored, twice a week, for each regular user.
“The project began on the corner of a table between friends. The idea: starting from nothing, having fun, and doing a super big thing,” says eLfy Pins, the Chief Entertainment Officer on the Supermiro team.
Revenues earned in the first months have helped self-finance market penetration in Luxembourg as well as the development of the algorithm, which makes it possible to deploy the product at scale. Given Supermiro’s success and figures (42% penetration in urban Luxembourg for 20-45-year-olds), the young team decided to push its development beyond frontiers, starting with Brussels.
“In total, three investors decided to accompany the startup. And they’re all Luxembourgish.”
“Supermiro opened the door for investors to ‘go faster, farther, and stronger.’ This allows the team to develop our products and technology, and to launch the service internationally—to conquer Europe,” said the Chief Entertainment Officer. “In total, three investors decided to accompany us. And they’re all Luxembourgish.”
Indeed, the service is now available in Luxembourg, the Greater Region, and Brussels. With this round of funding, Supermiro will focus on accelerating and developing its activities in Belgium, then turn to France in a second step. The Happy Team has 9 chaps determined to take Supermiro all the way.
In short! Key figures for Supermiro in Luxembourg:
- 80,000 regular users (Q1 2019)
- +4,000 events per month and +600 good addresses
- 12,600 downloads of the application in 12 months