How To Tell Your Brand Story Effectively
Brand storytelling has been a buzz phrase among marketers for a while. And with good reason. Neuroscience studies have shown that people... Read More
Why Strong Brand Values Are More Important Than Ever
It’s no longer enough for a brand to rely solely on a great product to attract customers. It’s now essential to showcase... Read More
GreatBrands Makes Brand Protection Easy And Cost Effective
The new version of the GreatBrands platform is live. The team has been working closely with its clients to understand how they... Read More
Beauty Matching Engine™: The Go-To AI Solution For Beauty Retailers
Founded in 2019, Beauty Matching Engine™ (BME) is the first AI based personalisation engine, designed specifically for the beauty retail industry. The... Read More
Clean & Safe Snacking With Drink n’Joy
Son of a restaurateur and an entrepreneur at heart, Giacomo Trenz decided to launch his snacking concept and turn it into a... Read More
COVID-19: The Commercial Pandemic And Its Trademark Implications
Will we soon be seeing baseball caps, T-shirts, bags or glasses with “COVID” marks and logos on them? The first applications to... Read More
How To Measure A Consumer Brand?
As we are heading into this new decade, I continue to be bullish on consumer startups and remain confident that Europe can... Read More
Using Social Media To Promote Your Business? Avoid These 8 Common Mistakes
If you are a business owner or an entrepreneur, it’s pretty likely that you are using social media to promote your brand... Read More
HearDis! Helping To Build Your Brand With Audio Based On AI
Berlin-based musicologist Andreas Schoenrock is an expert for audio branding. With the help of an AI algorithm, he enables companies to leverage... Read More
Your IP Strategy Can Tell More About Your Company Than You May Think! Bird Case Study
You would never imagine how much intellectual property assets can reveal about a company or its strategy. Let’s take a look at... Read More