Words From A Member: Alicia Brun (Up Luxembourg)

Alicia Brun, Up Luxembourg’s Country Manager (Photo © Silicon Luxembourg/Stephanie Jabardo)

Up Luxembourg is a newcomer to the LHoFT. Country manager Alicia Brun tells us more about the company.

Can you pitch your startup in a few words?

Up Luxembourg is an issuer of digital meal vouchers. We offer the best quality/price ratio on the market, in addition to top-quality customer service and 100% automated management.

Why did you decide to create this company?

We are proud to launch Up Luxembourg to revitalize Meal Vouchers solutions, in the wake of the announced reform of meal vouchers (digitization).  This new legal framework will fuel innovation and open up the market, bringing more services and benefits to users.

What are your product(s)/service(s) and your business model?

Up Luxembourg’s meal vouchers are distributed on a card with a 100% automated management. Our products and services are also accessible via an online platform and mobile app. Our business model is based on a 2.15% commission by transactions for merchants, and a service fee “fix amount” for employers.

How is your offering different from your competitors and other market players?

Up Luxembourg is more than a service, more than a product, it’s a 360° tool simplifying the life of your company and your employees, with purchasing power at the heart of our mission.

Our corporate culture is based on innovation. Digitalization remains anchored in our DNA, we innovate, adapt and improve quickly.

A pioneer in payment simplicity, we’re constantly reinventing ourselves and creating new features to make our users’ life easier.

On top of that, we have responsive, customer-oriented service (answering your call within 3 ringtones!); online tools for a 100% automated management; and simple, transparent pricing.

Why did you decide to join the LHoFT?

The LHoFT plays a major role in Luxembourg FinTech Ecosystem and is helping startups to connect with number of actors, so it was natural to set up our company there. By extension, we’re excited to be a part of the Silicon Luxembourg’s Founders Club which is a real hub for entrepreneurs.

What’s next?

We’re launching our bêta phase. All employers, independants, who would like to test our solution are more than welcome! All feedbacks to build the best-in-class digital solution will be seriously considered. If you have questions or you want to participate, please contact me at [email protected]

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