Words From A Member: Matthias Van Den Eede (Beewise)

Matthias Van Den Eede Founder & Head of Beewise (Photo © Silicon Luxembourg/Stephanie Jabardo)

Beewise is a newcomer to the LHoFT. Founder & Head of Beewise Investment App Matthias Van Den Eede tells us more about the company.

Can you pitch your startup in a few words?

Beewise is an investment app that offers easy and accessible investment products, starting from 10 euros for Gen Z & Millennials.

Why did you decide to create this company?

From personal experience, I found there was a lack of accessibility for young people who wanted to invest but did not know where to start. Together with Azimut, we saw an opportunity to fill this gap in the market.

What are your product(s)/service(s) and your business model?

We offer 5 thematic portfolios at 3 different risk levels, and a personal finance manager (PFM) tool with the aim of making investing easier and more accessible to younger generations. The portfolios are managed by the Azimut Global team with +30 years of experience.

How is your offering different from your competitors and other market players?

Beewise offers easy and accessible investing starting with as little as €10 in 5 thematic portfolios that have ESG criteria integrated into them. Our goal-based approach tailors investments to achieve financial goals. We support financial journeys, from saving to investing for growth.

Why did you decide to join the LHoFT?

We made the strategic decision to join the LHoFT and, consequently, the Founders Club due to its exceptional infrastructure and unparalleled visibility, which create an ideal environment for fostering the growth of fintechs and financial market companies. Beyond the state-of-the-art facilities, the LHoFT offers valuable networking opportunities, allowing us to connect with like-minded professionals and potential collaborators in the fintech industry. Moreover, being actively engaged in Luxembourg’s thriving fintech ecosystem empowers us to stay at the forefront of cutting-edge developments and innovations, further strengthening our position in the market.

What’s next?

We are planning on expanding internationally, and we want to focus more on the education aspect of the investment world. We will start by launching a new education platform with the aim of increasing financial literacy level within the youth.

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