The startup continues to make the employees of companies and communities associated with brands walk. The latest, Orange Luxembourg. No Big Deal CEO gives us his opinion.
The challenges multiply with your app. Can you tell us about the one launched with Orange?
Walking in the sun feels good, and so does having an impact–you can do both with Orange’s new challenge this week. Start the challenge and do 35,000 steps in 6 days, and Orange Luxembourg will sponsor the removal of one kilogram of waste from Luxembourg’s streets, rivers, and forests on your behalf. The overall goal is one tonne, so we need the community to contribute to have a big impact together!
The campaign is the latest in a series of sustainability and social campaigns that are going viral on the No Big Deal app; this one with the goal of cleaning up Luxembourg. Thanks to these partnerships, anyone can contribute to having an impact on the planet by walking. It’s this aspect of movement and achievement that we like to bring people each day, to help them feel a little better.
Orange is demonstrating their global leadership in sustainability at a local level, leveraging No Big Deal to make their community a part of the solution while promoting wellbeing through gamification.
The money raised will go to Serve the City, an association thta will conduct the cleanup throughout events (Gross-Botz, mini-Botz and world cleanup day)
Environmental and sustainable development issues are at the heart of many of your B2B operations. Is this the angle most sought after by your partners?
It is definitely one that has the most broad appeal across businesses and our user base – which is great. Sustainability is everyone’s problem, and businesses have the power to really make a difference. We provide a way for businesses to mobilise their community to make an impact together. It is also a great way to drive a culture of sustainability to all parts of their business, employees, customers, and community. Orange’s challenge to clean up the local environment is a perfect example of that, and one that we hope is just the beginning of our partnership.
Technically speaking, how do you manage this type of operation internally at No Big Deal? Is it a big deal for you?!
While we like to not make such a big deal of things here, these campaigns definitely are! It’s amazing to work with companies willing to do good, and we want to make sure this is only the beginning of the partnerships. We work very closely with companies to make sure we are getting the right communication out around each campaign and ensuring communities are able to access them. These campaigns are a lot of fun, so the more, the better.
