The French customer relationship expert aims to support companies’ digital transformation strategies by leveraging Microsoft Dynamics technologies. Justine Verheggen, country business manager shares some first insights.
Masao has more than 15 years of experience in the customer relationships segment. Why is now the right time to open an office in Luxembourg?
Firstly, the Luxembourg market offers a great market opportunity among French-speaking countries when it comes to digital transformation processes. The government is currently encouraging the digitalisation of business processes in many sectors: finance, industry, logistics, the public sector, etc.
Therefore, it is a good time for a Luxembourg company to think about embracing what is happening in similar international markets when it comes to customer experience and engagement.
Lastly, having achieved a critical mass in France with regard to its experienced workforce, Masao feels ready to address a new French-speaking market such as Luxembourg
How do you help your clients in the digital transformation of their customer relationships?
Thanks to Microsoft’s scope of products and its experience based on several hundred fully delivered customer relationship projects, Masao is able to integrate its clients’ unique needs in an easy and evolutive way.
The Microsoft Dynamics Customer Engagement complete suite of products allows any company to build a strong and effective customer relationship management strategy, an essential component of the success of each company in an increasingly competitive environment.
In what ways does using Microsoft Dynamics technologies improve a company’s customer relationships?
The Dynamics 365 platform contains key customer engagement components of paramount importance such as sales engagement, customer service, marketing automation and field service applications.
One of the major benefits is the natural integration of Dynamics with many well-known existing Microsoft tools like Word, Excel, Teams, SharePoint, Power BI, Artificial Intelligence, etc. It’s a centralised system that gives companies a complete overview of all their customer’s data: activities, interactions, opportunities, customer cases and forecasts, allowing them to benefit from key performance indicators that are so critical these days.
As such, we believe it’s a key success factor to measure the development of any business.
“We want to be recognised as a major integration player in the Dynamics and Power Platform field in Luxembourg.”
Justine Verheggen, Country Business Manager of Masao Luxembourg
What can you tell me about the different services you offer? Which one is the most sought after?
Masao is an integrator specialising in Microsoft Dynamics 365 and Power Platform solutions. We made the choice to only focus on the Microsoft Business Application Platform in order to be able to offer the best knowledge and expertise to our customers when it comes to customer relationship management.
It’s a complex industry that is permanently evolving, so we decided to focus especially on those solutions to stay competitive and offer the best consultancy to our customers.
Today, Masao is able to guide its clients through every step of their project, with an in-house methodology that avoids leaving clients’ projects in the dark for too long and gets results as fast as possible. This methodology allows us to constantly keep up with any new solution or feature that could benefit our customers.
We are very proud of having been awarded with several best partner awards by Microsoft and being part of the Inner Circle for the past seven years, the top 1% of the most strategic Microsoft Business Applications Partners worldwide.
Which Luxembourg-based companies are you hoping to reach?
As we are specialised in the customer engagement solution market, we are able to answer any company in need of customer digital transformation. With over 400 customer success stories, we have gained sufficient experience to address the business needs of small, medium and large companies across all industries when it comes to customer relationships.
What goals do you hope to achieve by the end of the year?
We want to be recognised as a major integration player in the Dynamics and Power Platform field in Luxembourg. We also want to better understand the uniqueness of Luxembourg’s market in order to provide our local clients with the best possible service. Lastly, we want to successfully continue to attract local talents to strengthen our initial and promising Luxembourg base.
Discover the photo gallery of the launch event organized at Microsoft Luxembourg:
