Nearly 100 people gathered at the Brasserie Abtei last week to celebrate the official launch of Moniflo – Luxembourg’s very own sustainable investment app.
Since being founded in 2021, Moniflo has embarked on an impressive journey. The fintech obtained its official license from the Financial Sector Supervisory Commission (CSSF) in August 2023, secured funding of €3m earlier in January 2024, and finally launched the app on 29th February.
Moniflo leverages artificial intelligence systems to assess over 60 metrics linked to the UN SDGs. That’s twice as many metrics as most other providers of impact scores. Users can choose the impact they support, exclude sectors they oppose like coal, gambling, meat, or nuclear, and prioritise the SDG of their choice.
“Individuals can select their preferred politicians through voting every five years, make conscious consumption choices, opt for products that resonate with their values, and champion sustainable causes. However, when it comes to investments, what choices are available for them to align their financial decisions with their beliefs?”
Georges Bock, founder and CEO at Moniflo.
Aligning investments with values
“Our users aim to grow their wealth while understanding how their investments impact its growth. They also seek investments that align with their unique sustainability standards, wanting us to recognise that these standards vary for each individual,” Georges explained.
Moniflo is enhancing the inclusivity and comprehensiveness of the experience it offers. The app serves users who speak English, German, Luxembourgish, and French, aiming to demystify investments for all. Moreover, they are also expanding the application of AI within the app, enabling users to engage in real-time interactions, ask questions, and receive answers before making investment decisions.
Educating the public
The company is also dedicating significant efforts to educate users about the general landscape of investing in sustainability and why it matters. Their social media is laden with short clips where the founders and team can be seen debunking myths and de-jargonizing complex terms. They’ve also launched a few courses on the website and blogs that deepen the understanding of its users.
Over the next five years, the company aims to establish Moniflo as the premier sustainable investing platform in Europe and extend its reach into larger markets. On the product front, the objective is to broaden the range of offerings, including ventures into emerging avenues such as ELTIF 2.0 – funds with a stronger focus on product orientation, while leveraging AI to enrich the overall user experience.
