Just when you think you’ve heard everything, an entrepreneur will happily prove you wrong. Meet Sun, a new virtual climate influencer capable of creating short social media videos through a few simple prompts.
How does one get the chronically online Gen Zers off the couch and inspire them to take part in climate action? With an online solution, of course. At least that’s what Sun, the AI climate influencer solution seems to imply.
“Younger generations connect well with online characters and have shown to be inspired by them. I think that a solution like Sun could help spark fascination and engagement,” explains Sann Carrière, founder at Orobo and initiator of Sun.
Officially launched on October 24 at the Duch Design Week, Sun represents a new attempt at an old problem: engaging younger generations in civic actions.
“She embodies our commitment to leveraging cutting-edge technology for the greater good, igniting conversations, and inspiring actions that contribute to a sustainable future,” said Sann Carrière/Founder, Director at Orobo.
Built on a backend of in-house developed software and some ChatGPT integration, Sun is a virtual AI model loosely based on the founder Sann Carrière herself. Her first-hand experience as an entrepreneur working in Singapore on the circular economy has shown her how important it is to engage younger audiences in this industry.
“I often got asked the question of picking up a role model. And I could see that, especially with like younger generations, there is a very strong need for them to step and find their own voice in this challenge,” explains Sann.
With little time on her hands, she decided to create a virtual AI model based on herself which could cooperate both with brands and institutions to communicate and inspire a younger generation.
By plugging in a combination of well-chosen prompts, the virtual AI model generates 20-30-second reels on any topic, selecting appropriate imagery and stills.
“It’s a creative process where we work together with the client to ensure that the video is aligned with their brand and purpose,” explains Sann, adding: “The idea is that she develops a storyline similar to traditional influencers and support brands, for organisations, and NGOs in developing their campaigns.”
According to the founder, the project has already been accepted for a Google AI program and is exploring Luxembourg for potential partnerships.