Dedicated email campaign is built on top of a specific offer, event, or other campaign, and it includes no other content. For many, offers and event invitations get lost in the long list of content provided on newsletters, so to better boost your campaign, dedicate an email just for it.
With a dedicated campaign, you don’t have to send the email to every contact on your newsletter mailing list, but instead, you can choose in more detail who you are targeting (and why). Take the ideas from below and get started with your email campaigns.
Welcome emails
Prospects are usually not ready to buy when they first contact you. Interestingly, only 25% of leads are sales-ready immediately, while 50% are qualified but not yet ready to buy. In order to move your leads from the research stage to the purchasing stage, nurturing is critical.
By sending a welcome email you further introduce the lead to your company and products, offer them interesting material to read, and create a more personal touch which in turn helps to create a personal bond between the lead and your company. Keep the message personalised, don’t try to sell but offer information instead, and amaze the lead with the generous yet not intimidating welcome message that leaves a positive mark in their mind.
Abandoned cart emails
Did a customer once again leave their products in the cart and leave the store? By using an email to people who abandon their cart you gain important knowledge. Insert a short poll for the reasons of the abandonment (you may ask about things like shipping cost, payment options, and so on), give a discount code, or both.
Product update email
Having an update on an already existing product? Great, share it with the world. Think about your email list and who would benefit from this update. Perhaps the people who already use the product, perhaps the ones who abandoned the cart with this product in, or perhaps people you have labelled in some other category. You may want to create a couple of different messages for a couple of different target groups. Don’t redirect people on the website immediately but instead, give them the information – photos, text, even videos – on the email itself.
Anniversary and important day emails
Who says anniversaries and important days must end with birthdays? Create a marketing automation that reminds customers about important dates, such as when is the estimated time they should refill the product. Say, your business sells face cleaning products. You certainly have counted how long a bottle should last. Remind the client when it’s time to order a new bottle and keep the retention going. Or maybe you sell jeans and can remind the client that one year ago she rewarded herself with a pair of new jeans in May, give a throwback reminder and share the new products you have in store for her – without forgetting the promo code. And this doesn’t only work in B2C. Remind your B2B client about the strategy meeting you arranged a year ago with your business development agency, and tell what you could do together today, or let them know it is time for an annual check for the mechanical machine they have purchased from you.
