ARTNOLENS, the social network focused on arts and culture, and an online public gallery connecting artists, both amateur and experienced, with art lovers is launching news ergonomics and new design.
(Featured Image: TATTOO | « Tom » | Œuvre | ARTNO-2016-00718, tattoo artist in Nancy : he expresses himself through drawing, mixing iconographical references and technics linked to his job, he produces powerful and committed artworks)
12 months later…
A bit more than a year after the launch of the web platform, the ARTNOLENS community now consists of 2,950 members, more than 380 artists, and 2,850 referenced works, including 1,310 which are currently on sale. The launch of the mobile application in July 2017 has significantly increased the number of daily connections, which has enabled new sales of artworks through the auction system or via direct access to the artists’ Artbook.
“We tried to develop the best platform, the most comprehensive, the one which will enable art lovers to connect directly with the artists, without intermediary and without commission. We wanted it to be open to anyone, leisure and recognized artists, with a real-time quotation system enabling to bring to light as fairly as possible promising young talents, often excluded from the closed world of art dealers.” says Olivier Raulot, Founder and CEO of ARTNOLENS. “We do believe in this disruptive approach, even if the path is sometimes a little steep… We are pleased to announce a brand-new version of the platform.”
Launch of MARKET within the social platform ARTNOLENS
To simplify the transactional aspect, the platform now proposes a “MARKET” feature divided in 2 types of transactions. Direct transactions through catalogue sales and indirect transactions through auctions sales. An online credit card payment system (PAYZEN) enables to securely manage these transactions and provides purchasers and artists a fast and easy-to-use platform to sell or purchase unique pieces of art.
A multidisciplinary platform with recognized artists
ARTNOLENS is open to all kind of arts, the most classic such as photography, painting, illustration or sculpture, but also the most recent such as computer graphics, or the most disruptive like tattoo! One of the goals of the platform is to bring out young talents through the social network, but is also intended to inspire art lovers or these young artists. That’s why it was important to reference already recognized artists. The real-time quotation system integrated to the platform enables art lovers to search for their dream artwork under 5 markets: Leisure artists, Experienced, Master, Grand Master or Elite.
“For 3 years we have studied the art market, listened to the artists, built the platform with the support of Microsoft to offer an approach and a tool which are unique in the world. We are now entering a growth phase, our goal is to reach 20,000 members in the next 12 months. To support this growth, we will expand our staff, particularly with the recruitment of Community Managers by geographical area. In parallel, we will organize two events per year. These events will be real exhibitions with the most acclaimed artists of the platform. The format is not yet fully defined, but the goal would be to exhibit on 5 days with an auction of unsold artworks on the last day. We truly believe in the online model to discover new talents, but we are equally convinced that appreciating Art must also be done through a physical meeting between artists and art lovers. We strongly believe in a mixed model, there is no antagonism but a true complementarity.”