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CES Remains A Great Chance For Startups To Get Noticed

Elodie Trojanowski, CEO and co-founding partner of Luxfactory talks about the 2021 edition of the Consumer Electronics Show, which this year will be a virtual event and won’t see the involvement of Jérôme Grandidier. She also regrets that once again Luxembourg representatives won’t show up to this world event.

Photo: Behind the scenes on the set of the all-digital CES 2021 / Credits © CES

Apart from it being a virtual event, what will be the specificities of this edition?

What is exceptional with this edition is that exhibitors will be able to freely access and get in touch with the other 170,000 exhibitors and visitors of the show. Indeed, startups will have a great opportunity to contact the major players in their sector.

Eventhough virtual, CES remains a great chance for startups and their sponsors to get noticed. Last year, the event brought together 4,500 exhibitors, 175,000 visitors, and more than 6,640 media persons from around the world.

During the event, will there be a special commemoration of Jérôme Grandidier’s memory?

We have not planned anything of the sort, although he will always remain in our thoughts. The show must go on: our group needs to focus on its identity and value as a group. Our goal during the event is to make Luxembourg visible and to attract as many people and companies as possible to the country by presenting startups that make sense for our ecosystem and Luxfactory.

Will representatives of the Luxembourg government finally be in attendance this year?

Marc Valette, the director of innovation and continuous improvement at CFL multimodal said he will be present. That is good news. As for the representatives of the Luxembourg government, we contacted the ministries, just as we did the previous years, but this time without making a formal request. So far, we haven’t received any response from them.

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