Fintech Startalers And Capitana App Decide To Close Shop

Gaelle Haag, Founder & CEO of StarTalers
Pictured, Gaëlle Haag, Co-founder & CEO of sustainable investment platform Capitana (Photo © Olivier Minaire / Silicon Luxembourg)

Led by Gaëlle Haag, the responsible investment platform, which helped women develop their financial literacy and planning, will suspend its activities at the end of October. 

Nine out of ten startups do not make it. And yet we only hear about the so-called “success stories”. Gaëlle Haag, CEO and co-founder of Startalers and the investment platform Capitana, knows that it’s just as important – if not more – to share the stories that don’t have a happy ending.

While it’s easy to assume that the nine startups which don’t make it simply lack the right idea or execution, this is not always the case. Indeed, in the case of Capitana, the idea and execution left little room for criticism – as evidenced by the 1.5M funds Startalers had already raised since its inception.

Capitana decided to suspend its activities because there had been a significant slowdown in business development as a result of the decline in disposable income of its prospects. High inflation and low investments have caused trouble for startups everywhere and while this is no consolation, it is indicative of how uncertain economic conditions can affect even the best of startups.

Capitana is the result of a strong vision: to enable all people, especially women, to gain the knowledge, confidence and financial means to be free to make their own choices and to use this power to make the world a better place. Serving this mission, Capitana has already built a strong community of over 4000 people passionate about financial education and female empowerment through investment.

In a press release, the team stated that it “is proud to be able to say that Capitana has always been committed to transforming finance in order to put it back at the service of the common good, in particular, the major environmental and societal challenges facing the world.” 

The Board of Directors of Capitana has decided to suspend its portfolio management activities and to give itself time to reconsider its business model and scope of activity. In the short term, Capitana will accompany its clients individually to alternative investment solutions, look for new opportunities for its employees and figure out what to do with the strong know-how it has built up over the last four years.


Capitana has already initiated discussions in this respect but remains attentive to opportunities to move forward on this subject with partners who share its values.

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