On the first day of this year’s ICT Spring, the metaverse entertainment and innovation company joined Luxinnovation in a fireside chat to announce its metaverse generator with generative AI capabilities. The service is expected to be released in three to four weeks.
Only a couple of months after economy minister Franz Fayot visited Infinite Reality’s studios in California, the trip is bearing fruit. CEO and co-founder John Acunto travelled across the pond to announce the company’s ambitions to release a web-based metaverse generator with generative AI capabilities.
Requiring nothing more than a web browser, the tool will allow brands to create their own metaverse with a few simple clicks, allowing them to “transform audiences into users”. By making use of generative AI, companies can easily add personalised prompts to better decorate and customise metaverse space with products of their choice.
“You will be able to create your own metaverse very easily. Own your experience, own your data and own your customers – that’s what Infinite Reality is all about.”
Infinite Reality, CEO and co-founder John Acunto
“Natural home of the metaverse”
Describing Luxembourg as “the natural home of the metaverse”, the CEO did not hold back when describing his ambitions for the Duchy.
These announcements are not coming out of the blue. Only last year, the company announced its intentions to develop a “Global Metaverse Hub” in Luxembourg with SnT. While it hasn’t yet released the metaverse sandbox promised last year, its newest announcement reflects the company’s desire to turn the Duchy into a true metaverse hub.
Interestingly, the company has opted to forego headsets and glasses to interact with the metaverse in favour of Zoom, or your laptop or PC’s camera. Your metaverse avatar “will be an extension of who you are, not who you are” and allow for live interactions via camera, keeping the metaverse experience firmly rooted in reality.
With the web-based metaverse generator being released in a couple of weeks, brands and stores will be able to invite customers into their metaverse stores and communicate with them directly.
“We want to put this product in the hands of people who have the ability to create amazing experiences,” said John Acunto.
