A company’s careers site is essentially the ‘hub’ for recruitment and attracting talent. If your organization is regularly hiring, it’s important to have an updated portal that not only provides essential information for candidates, but also entices them to take the next step and apply if they see an appropriate role.
When it comes to a great careers site, it’s important to get the basics right. From accessibility & functionality, to branding & content – each of these aspects are important to ensure your company’s careers site is up to scratch and ready to attract your industry’s top talent.
Part 1: Accessibility & Functionality
No one likes to browse a broken website – so let’s ensure your careers site provides the candidate with a positive experience when researching your culture and career opportunities.
Here are six questions to ask yourself when reviewing your careers site:
- Is it user-friendly, and easy to navigate?
- Is it mobile friendly? Tip: If you’re not sure, plug your careers site URL into Google’s ‘Mobile Friendly Test’ to see if it passes. If it doesn’t pass, Google will likely tell you why – and that’s a great place to start when making any updates.
- Is the careers site easily accessible from the main corporate website? Ideally, it’s visible in the top menu bar or in the footer to help drive traffic.
- Is it accessible to people with differing abilities? If you’re not sure, plug your careers site URL into the Web Accessibility Test, and it’ll give your site a score out of 100 along with recommendations on how to improve the accessibility.
- Do all the links work properly?
- Is it easy for candidates to search and view live roles?
Part 2: Branding & Content
Once you’ve got the basics down pat, it’s now about ensuring your careers site is engaging and enticing.
Here are four questions to ask:
- Is your branding on the careers site consistent with the corporate site (such as logos, fonts, tone of voice, and colours)?
- Do the photos or videos feature real employees, as opposed to using stock images?
- Do you have a careers blog with featured stories about your people and culture?
- Does your site provide enough information about you as an employer? Key topics such as:
- Company values, mission and purpose
- Benefits and perks
- Training and development
- Stance on diversity and inclusion
- Involvement in the community
- Information about various business units or departments
- Any other differentiating points about what makes your workplace unique
By ensuring your careers site is functional, accessible, and on brand – this will certainly enhance the candidate experience as they consider your organization as a potential employer.
